ENTER THE 2021 SHORTY IMPACT AWARDS

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 12th Annual Shorty Awards

Nickelodeon Birthday Flipbook

Finalist in IGTV

Audience Honor in IGTV

About this entry

Celebrate Nickelodeon’s 40th Birthday (on April Fools’ Day!) with content that speaks to our fans and legacy, then and now.

Why does this entry deserve to win?

To celebrate Nick’s cough *big* cough birthday, we took a walk – nay, a flip – down memory lane. We partnered with flipbook artist extraordinaire “The Flippist” to create a custom flipbook showcasing classic Nickelodeon moments from beloved properties throughout the decades: from a signature sliming on You Can’t Do That On Television, to Ren & Stimpy’s iconic “butt dance,” to spaghetti tacos on iCarly, and beyond. Given the large number of scenes we wanted to cover in the flipbook, we decided to take advantage of Instagram’s newly-released “IGTV in-feed preview” feature in order to keep fans watching all the way through. The flipping of the flipbook was set to the soundbites of the moments on screen, giving the piece an extra dimension. We couldn’t include all of our favorite Nickelodeon moments, so The Flippist hid little Easter eggs throughout, giving superfans a little something special. And, to top it all off, we ended the piece with the ultimate April Fools’ surprise -- SLIME! It was a flippin’ epic homage to 40 years of one-of-a-kind awesomeness.

Results

The IGTV received almost 400K views. We shared it across multiple Nickelodeon social accounts for maximum reach and engagement. Fans responded enthusiastically, wishing us a happy birthday and commented with their favorite Nick shows. It was our biggest and best birthday yet. 

Media

Produced by

Nickelodeon & The Flippist

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Entry Credits