WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nickelodeon Birthday Flipbook

Finalist in IGTV

Objective

Celebrate Nickelodeon’s 40th Birthday (on April Fools’ Day!) with content that speaks to our fans and legacy, then and now.

Strategy

To celebrate Nick’s cough *big* cough birthday, we took a walk – nay, a flip – down memory lane. We partnered with flipbook artist extraordinaire “The Flippist” to create a custom flipbook showcasing classic Nickelodeon moments from beloved properties throughout the decades: from a signature sliming on You Can’t Do That On Television, to Ren & Stimpy’s iconic “butt dance,” to spaghetti tacos on iCarly, and beyond. Given the large number of scenes we wanted to cover in the flipbook, we decided to take advantage of Instagram’s newly-released “IGTV in-feed preview” feature in order to keep fans watching all the way through. The flipping of the flipbook was set to the soundbites of the moments on screen, giving the piece an extra dimension. We couldn’t include all of our favorite Nickelodeon moments, so The Flippist hid little Easter eggs throughout, giving superfans a little something special. And, to top it all off, we ended the piece with the ultimate April Fools’ surprise -- SLIME! It was a flippin’ epic homage to 40 years of one-of-a-kind awesomeness.

Results

The IGTV received almost 400K views. We shared it across multiple Nickelodeon social accounts for maximum reach and engagement. Fans responded enthusiastically, wishing us a happy birthday and commented with their favorite Nick shows. It was our biggest and best birthday yet. 

Media

Produced by

Nickelodeon & The Flippist

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.