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Special Project

Special Project
From the 12th Annual Shorty Awards

Nickelodeon Birthday Flipbook

Audience Honor in IGTV


Celebrate Nickelodeon’s 40th Birthday (on April Fools’ Day!) with content that speaks to our fans and legacy, then and now.

Strategy and Execution

To celebrate Nick’s cough *big* cough birthday, we took a walk – nay, a flip – down memory lane. We partnered with flipbook artist extraordinaire “The Flippist” to create a custom flipbook showcasing classic Nickelodeon moments from beloved properties throughout the decades: from a signature sliming on You Can’t Do That On Television, to Ren & Stimpy’s iconic “butt dance,” to spaghetti tacos on iCarly, and beyond. Given the large number of scenes we wanted to cover in the flipbook, we decided to take advantage of Instagram’s newly-released “IGTV in-feed preview” feature in order to keep fans watching all the way through. The flipping of the flipbook was set to the soundbites of the moments on screen, giving the piece an extra dimension. We couldn’t include all of our favorite Nickelodeon moments, so The Flippist hid little Easter eggs throughout, giving superfans a little something special. And, to top it all off, we ended the piece with the ultimate April Fools’ surprise -- SLIME! It was a flippin’ epic homage to 40 years of one-of-a-kind awesomeness.


The IGTV received almost 400K views. We shared it across multiple Nickelodeon social accounts for maximum reach and engagement. Fans responded enthusiastically, wishing us a happy birthday and commented with their favorite Nick shows. It was our biggest and best birthday yet. 


Entrant Company / Organization Name

Nickelodeon & The Flippist


Entry Credits