ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of IGTV

This award honors the most effective and creative use of video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

See previous winners and honorees here.

Finalists

finalist
gold
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the brand’s immense history and experience. Unfortunately, there is currently no easy way to convey the story of the archive to fans of the brand. We are frequently tasked with explaining the history of new shoe launches for the brand, and wanted to develop…
finalist
Everyday Madden Ratings
Madden Ratings season isn’t circled on a lot of people’s calendars. So we wanted to direct everyone’s attention towards the classic game to kick off the festivities. With the help Patrick Mahomes, Aaron Donald, Alvin Kamara and Juju Smith-Schuster, we were going to show the world how top NFL stars would be rated on mundane, off-the-field skills.  …
finalist
audience
Nickelodeon Birthday Flipbook
Celebrate Nickelodeon’s 40th Birthday (on April Fools’ Day!) with content that speaks to our fans and legacy, then and now.
finalist
The Dodo's "You Know Me, Now Meet My Pet"
The Dodo is the #1 most-engaged with media brand, owning the animal category across platforms. We’re a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authentic, and meaningful content that not only entertains, but makes people feel connected to ani…
finalist
Why this $300 clam is so important to Native Americans and China
For each and every episode of our documentary show, “In Real Life,” we have two equally important goals in mind: to inform and to entertain. Our attention spans (yup, us, the people who are writing this) have taken quite the beating from social media. So we’ve concluded it’s much easier to digest and retain information if we’re having a good time …

Nominees

Count My Drip
We created Count My Drip to be a digital series that taps into the intrinsically strong connection between hip-hop and fashion. In this series, we ask our favorite stylish artists to tell us the full fashion story including where they got it, how they picked it up, what inspired the purchase, and how much it cost in a true piece-by-piece breakdown. This con…
Hustle Notes
When IGTV first launched in 2018, Adorama was one of the first brands to enter the space, immediately producing content that would engage with the already-captivated creative audience. One of our first series — “Hustle Notes”— was done with Bronx-based photographer, videographer, and producer Jose “Tutes” Tutiven.  Tutes lives, breathes, and exudes authe…
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients.  To support this objective, the content team set the goal of experimenting with new content types and growing our video programming across channels, starting with I…
THE LOWDOWN
To say there’s an abundance of great sporting content being created on social media every day, is a gross understatement. As the International Olympic Committee’s global media platform, the Olympic Channel sought to capitalise on that great user-generated content and material by creating a weekly show for social media that encapsulates all the things we …
WWE’s The Bump
It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump. From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that truly broke the conventions of typical live programming, giving viewers the most entertain…