12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of IGTV

This award honors the most effective and creative use of video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

See previous winners and honorees here.
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the brand’s immense history and experience. Unfortunately, there is currently no easy way to convey the story o…
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but co…
Count My Drip
We created Count My Drip to be a digital series that taps into the intrinsically strong connection between hip-hop and fashion. In this series, we ask our favorite stylish artists to tell us the full fas…
Everyday Madden Ratings
Madden Ratings season isn’t circled on a lot of people’s calendars. So we wanted to direct everyone’s attention towards the classic game to kick off the festivities. With the help Patrick Mahomes, Aaron …
Hustle Notes
When IGTV first launched in 2018, Adorama was one of the first brands to enter the space, immediately producing content that would engage with the already-captivated creative audience. One of our first s…
Nickelodeon Birthday Flipbook
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients.  To supp…
To say there’s an abundance of great sporting content being created on social media every day, is a gross understatement. As the International Olympic Committee’s global media platform, the Olympic Ch…
The Dodo's "You Know Me, Now Meet My Pet"
The Dodo is the #1 most-engaged with media brand, owning the animal category across platforms. We’re a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the wa…
WWE’s The Bump
It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump. From the get-go with the premiere episod…
Why this $300 clam is so important to Native Americans and China
For each and every episode of our documentary show, “In Real Life,” we have two equally important goals in mind: to inform and to entertain. Our attention spans (yup, us, the people who are writing this)…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.