13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best use of IGTV

This award honors the most effective and creative use of video via IGTV by a brand, agency or organization. This award will recognize social media campaigns that incorporate IGTV or overall brand presence on IGTV.

See previous winners and honorees here.


Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the brand’s immense history and experience. Unfortunately, there is currently no easy way to convey the story of the archive to fans of the brand. We are frequently tasked with explaining the history of new shoe launches for the brand, and wanted to develop…
Everyday Madden Ratings
Madden Ratings season isn’t circled on a lot of people’s calendars. So we wanted to direct everyone’s attention towards the classic game to kick off the festivities. With the help Patrick Mahomes, Aaron Donald, Alvin Kamara and Juju Smith-Schuster, we were going to show the world how top NFL stars would be rated on mundane, off-the-field skills.  …
Nickelodeon Birthday Flipbook
Celebrate Nickelodeon’s 40th Birthday (on April Fools’ Day!) with content that speaks to our fans and legacy, then and now.
The Dodo's "You Know Me, Now Meet My Pet"
The Dodo is the #1 most-engaged with media brand, owning the animal category across platforms. We’re a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authentic, and meaningful content that not only entertains, but makes people feel connected to ani…
Why this $300 clam is so important to Native Americans and China
For each and every episode of our documentary show, “In Real Life,” we have two equally important goals in mind: to inform and to entertain. Our attention spans (yup, us, the people who are writing this) have taken quite the beating from social media. So we’ve concluded it’s much easier to digest and retain information if we’re having a good time …


Count My Drip
We created Count My Drip to be a digital series that taps into the intrinsically strong connection between hip-hop and fashion. In this series, we ask our favorite stylish artists to tell us the full fashion story including where they got it, how they picked it up, what inspired the purchase, and how much it cost in a true piece-by-piece breakdown. This con…
Hustle Notes
When IGTV first launched in 2018, Adorama was one of the first brands to enter the space, immediately producing content that would engage with the already-captivated creative audience. One of our first series — “Hustle Notes”— was done with Bronx-based photographer, videographer, and producer Jose “Tutes” Tutiven.  Tutes lives, breathes, and exudes authe…
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients.  To support this objective, the content team set the goal of experimenting with new content types and growing our video programming across channels, starting with I…
To say there’s an abundance of great sporting content being created on social media every day, is a gross understatement. As the International Olympic Committee’s global media platform, the Olympic Channel sought to capitalise on that great user-generated content and material by creating a weekly show for social media that encapsulates all the things we …
WWE’s The Bump
It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump. From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that truly broke the conventions of typical live programming, giving viewers the most entertain…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!