The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. In 2019, we pushed ourselves to continue to evolve:
Each year, music’s hottest artists unite at the VMAs for an epic night that extends beyond the screen and defines pop culture. Ultimately, the VMAs are all about creating authentic, emotional connections with our fans.
LEAD UP: Raise Awareness
THE SHOW: Real-Time Engagement
POST SHOW: Keep Up the Momentum
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