12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

TSA Travel Tips and Guidance

Entered in Customer Service

Objective

Alright so you’ve removed your laptop and gently placed it in a bin with nothing on top and nothing underneath.

You’ve emptied out your pockets.

Removed your belt.

Wait what about your cellphone…don’t need to…got it.

You take off your shoes…whoops socks don’t match.

Oh yeah…and don’t forget about your travel liquids.

Go through security…whoops why did I alarm?

I knew I should have gotten TSA Precheck!

Sound familiar? Well it should especially if you are one of approximately 2 million travelers each day!

Who knew the Government could be so funny? We highlight off the wall and cleverly concealed items discovered at our checkpoints and airports around the nation. We create a witty and punny approach to informing travelers on the do’s and don’ts of TSA’s policy, procedures, and protocols. Sounds boring?

We invite you all to check it out for yourself. Trust us when we say, some of the items discovered will have you saying “They Brought What!?!”

TSA is a Federal government leader in the use of social media. The government has not historically been known for innovation in technology and communications, until now. TSA has broken the mold and paved a new way on how the government communicates with the public. We take a tone that is personal, a little nerdy, and very pun-ny!

 

Strategy

There are two strategies that are cornerstones of our content: educating with humor and customer engagement. We aim to meet our audience where they are. Whether that means doing the Dolly Parton Challenge or sharing information on traveling as an LGBTQ passenger, all of our accounts aim to humanize our officers and their jobs at the checkpoints.

During the past year, we developed multiple strategies to expand our reach and success across multiple social media accounts and platforms:

Results

In 2019, we reached, and have exceeded, one of our first major milestones: 1 million followers on Instagram. This accomplishment was linked to many of our strategies to increase awareness and share a range of helpful content by using humor and engaging with our customers. Across all of our platforms, we engage with 1.3 million people, and with an average 2 million travelers daily, we are reaching travelers across the country and even the world.

Our work over the past year has resulted in a deeper understanding and acceptance by the public of TSA’s role in transportation security and our policy and procedures. Through our transparency and engagement with our customers, we have seen an increase in acceptance of new and existing policies and recognition of the challenges of providing security that our officers perform daily. Our social media content has been shared over 100k times demonstrating a willingness of our audience to become educators as well as consumers of our content.  

All of this work prepares our audience for an easier and smoother security screening process.

Media

Video for TSA Travel Tips and Guidance

Produced by

Transportation Security Administration, TSA Social Media

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.