12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Finalists

finalist
Cisco SocialBridge: Connecting Customers with Expert Answers
The Cisco SocialBridge was created in 2017 to bring the brand’s social care presence to new heights and deliver incredible social experiences and an unprecedented level of support to customers and users. The SocialBridge strives to never miss an opportunity to engage with users across social media, forums, and the web – and works to build and s…
finalist
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing al…
finalist
Hertz Social Customer Care
In May 2019, Hertz brought back in house our Social Customer Care Team. This team was made up of seven social media specialists that worked the hours of 7AM-1AM, 365 days a year.  Our goal for the 2019 year, was to engage with our customers in a 15-minute response time. Our mission at Hertz is to be customer focused, cost efficient, and provide an…
finalist
M Live: Bridging the Digital Divide - Exclusive Experiences
Marriott International's real-time command center, M Live, wanted to enhance our Marriott Bonvoy members’ experience in unique and memorable ways on social media. Throughout the year, we curated experiences with exclusive access in partnerships with our Marriott Bonvoy Social, Co-Brand Credit Cards, Marriott Bonvoy Tours + Activities, and Partners…
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans couldn't let it go. Social listening and community management proved the cheesecake had reached cult status: because four years later, our online community was still mourning its absence. By 2019, we knew it was time to bring it back for National Chees…
finalist
TSA Travel Tips and Guidance
Alright so you’ve removed your laptop and gently placed it in a bin with nothing on top and nothing underneath. You’ve emptied out your pockets. Removed your belt. Wait what about your cellphone…don’t need to…got it. You take off your shoes…whoops socks don’t match. Oh yeah…and don’t forget about your travel liquids. Go through s…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.