13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.


Bombas' Laundry Back Guarantee
Bombas has a long-standing commitment to customer experience – spearheaded by their dedicated Customer Happiness Team, who carries out Bombas's 100% Happiness Guarantee in their everyday interactions. For this initiative, the goal was to highlight this commitment and help solve the age old issue of socks going missing during laundry - a problem th…
Chef’s Cut: Transforming the Food Scene
Marriott International's real-time social media command center, M Live, uses cutting-edge geo-fencing technology to identify trends shared publicly by guests on Instagram, Twitter, and Weibo across all 6,900+ of its hotel properties in 130 countries and territories around the world. It gathers a wealth of 24/7 insights which are tapped to create e…
Cisco SocialBridge: Connecting, Engaging, and Celebrating Customers
At Cisco, social media has often been seen as a publishing channel to amplify brand messaging. In fear of the unknown, we refrained from responding or interacting with users. After a significant investment in social listening, and help from our partners at Sprinklr, we knew it was time for a change.The SocialBridge was formed in September of 2017,…
Community Care & Engagement— Connect, Feedback, And Interact
Showcasing our journey of the new normal for AARP: Social contact, and how our members are reaching out to us on their terms, in channels they're comfortable with, thus, reinforcing the multi-dimensional value of the organization.
Shifting Customer Care - Driving Hertz to the Top
The Hertz Corporation operates the Hertz, Dollar and Thrifty car rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental …


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.