CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Bombas' Laundry Back Guarantee

Finalist in Customer Service

Objective

Bombas has a long-standing commitment to customer experience – spearheaded by their dedicated Customer Happiness Team, who carries out Bombas's 100% Happiness Guarantee in their everyday interactions. For this initiative, the goal was to highlight this commitment and help solve the age old issue of socks going missing during laundry - a problem that has plagued a number of Bombas customers - and really just about everyone. With this in mind, and to expand on its commitment to both current and potential customers, Bombas launched The Laundry Back Guarantee in August 2018. If any customer lost one sock from a pair of Bombas purchased between August 15 – November 15, 2018, the brand offered to replace that full pair, free of charge. All the customer needed to do was email, call or chat Bombas' Happiness Team with proof of purchase, and they provide a new pair, including free shipping. Problem solved.

Strategy

Video has been a successful medium for Bombas and was the perfect avenue for this initiative, as it tends to be a great medium for storytelling and engagement through a variety of channels. Bombas spread the word about this offering through video on social channels (paid and organic, email, TV spots, Podcast reads, and an integrated PR media campaign, which included a creative mailer was sent to celebrities and influencers who spoke about the woes of losing a sock in the laundry.

Results

The campaign lead to 80,000 unique visits to the specific campaign page, thousands of interactions with Bombas customers regarding the offer, 43 million TV impressions, 15 key media placements (with CBS affiliates running a segment on it across 54 stations) and top celebrity/influencer social media coverage.


Notable Coverage:

Fast Company: https://www.fastcompany.com/90219611/hallelujah-you-can-now-replace-lost-socks-for-free

Bustle: https://www.bustle.com/p/bombas-laundry-back-guarantee-will-replace-your-lost-socks-for-free-10122040

Footwear News/Yahoo: https://www.yahoo.com/lifestyle/sock-brand-pledges-replace-those-213331892.html

Media

Video for Bombas' Laundry Back Guarantee

Produced by

Bombas

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.