There’s an abundance of content on Snapchat, so how do we break through the noise? We set out to introduce and position The Society as a teen drama with a hint of the unexpected. Our piece had to introduce the characters and tease at the drama to come, while playing up the lighthearted side of the series to hook viewers in.
While the premise of this mysterious teen drama, The Society, is dark in its tone, “Endless Party” displays the lighter, more exuberant nature that the show also possesses. We get a snapshot of the young, diverse and rowdy cast enjoying their freedom and having fun before things start to fall apart. Our video is as fast paced as Snapchat itself – constantly moving and showcasing the unexpected.