13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards

Michael Kors Wonderlust Meet & Greet Sweepstakes

Finalist in Facebook Messenger

Audience Honor in Facebook Messenger

About this entry

To celebrate the new Michael Kors Wonderlust campaign starring model Gigi Hadid, Michael Kors launched a dedicated fragrance chatbot within its “Michael Kors Concierge” Facebook Messenger experience. 

Why does this entry deserve to win?

This new feature allowed fans to discover the campaign, go behind the scenes, learn more about the trio of fragrances, shop their favorite scents and RSVP for the campaign launch event at Rockefeller Center on July 15th and 16th. Chatbot users could also enter an exclusive sweepstakes (US only) for the chance to win a complimentary bottle of Michael Kors Wonderlust and secure a spot in the VIP line for the opportunity to meet Michael and Gigi and have their bottle signed at the Michael Kors Rockefeller Center store on July 16th.


Open Rate: 44.8%

Event RSVP’s: 669 

Sweepstakes Winners: 20


Produced by

Michael Kors


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.