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Special Project

Special Project
From the 12th Annual Shorty Awards

Michael Kors Wonderlust Meet & Greet Sweepstakes

Audience Honor in Facebook Messenger

About this entry

To celebrate the new Michael Kors Wonderlust campaign starring model Gigi Hadid, Michael Kors launched a dedicated fragrance chatbot within its “Michael Kors Concierge” Facebook Messenger experience. 

Why does this entry deserve to win?

This new feature allowed fans to discover the campaign, go behind the scenes, learn more about the trio of fragrances, shop their favorite scents and RSVP for the campaign launch event at Rockefeller Center on July 15th and 16th. Chatbot users could also enter an exclusive sweepstakes (US only) for the chance to win a complimentary bottle of Michael Kors Wonderlust and secure a spot in the VIP line for the opportunity to meet Michael and Gigi and have their bottle signed at the Michael Kors Rockefeller Center store on July 16th.


Open Rate: 44.8%

Event RSVP’s: 669 

Sweepstakes Winners: 20


Entrant Company / Organization Name

Michael Kors