12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

Best use of Facebook Messenger

This award honors the best use of Facebook Messenger in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook Messenger integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.
Facebook Messenger
Division 2 - ECHO
For the launch of the new game, Division 2, our objective was to immerse players in this post apocalyptic world before the game was available to buy. We developed a chatbot on messenger, using geo-localization, and native AR Technology. We Called it ECHO. 50 AR stories linked to site-specific locations such as restaurants, schools or banks. Each story let y…
Facebook Messenger
Michael Kors Wonderlust Meet & Greet Sweepstakes
To celebrate the new Michael Kors Wonderlust campaign starring model Gigi Hadid, Michael Kors launched a dedicated fragrance chatbot within its “Michael Kors Concierge” Facebook Messenger experience. 

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.