13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best use of Facebook Messenger

This award honors the best use of Facebook Messenger in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook Messenger integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Winner

Facebook Messenger
winner
Division 2 - ECHO
For the launch of the new game, Division 2, our objective was to immerse players in this post apocalyptic world before the game was available to buy. We developed a chatbot on messenger, using geo-localization, and native AR Technology. We Called it ECHO. 50 AR stories linked to site-specific locations such as restaurants, schools or banks. Each s…

Finalist

Facebook Messenger
finalist
audience
Michael Kors Wonderlust Meet & Greet Sweepstakes
To celebrate the new Michael Kors Wonderlust campaign starring model Gigi Hadid, Michael Kors launched a dedicated fragrance chatbot within its “Michael Kors Concierge” Facebook Messenger experience. 

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.