ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

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Client Team

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Community Team

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Legal Team

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Video Team

Self-Defined

Leader

Account Team Leader

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Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

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Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Division 2 - ECHO

Winner in Facebook Messenger

About this entry

For the launch of the new game, Division 2, our objective was to immerse players in this post apocalyptic world before the game was available to buy. We developed a chatbot on messenger, using geo-localization, and native AR Technology. We Called it ECHO. 50 AR stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if the Division 2 events became true.

Why does this entry deserve to win?


We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote and recorded dialogues with 10 actors and made AR scenes of 50 stories taking place in locations which exist in every city : Banks, schools, pet stores, churches, supermarkets, etc. By using a webview which loaded a map, players were able to navigate to the nearest locations and play AR Stories in their neighbourhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.
We advertised the bot in Facebook to gamers that already played the game, The Division, or could be interested by the game.

Results

Thanks to Google Places data, ECHOs were visible in hundreds of millions places and available in 160 countries. In less than two weeks, more than 300,000 users played 1.2 million ECHOs, watching 8300 hours of A.R content, making ECHOs one of the most impactful and wide-spreading AR content projects.

Media

Video for Division 2 - ECHO

Produced by

makemepulse, Ubisoft

Link

Entry Credits