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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

The Big Potato x Blockbuster Pop-up Store

Finalist in Games

Audience Honor in Games

About this entry

We teamed up with Blockbuster to bring back the nostalgia of the VHS movie rental era and the Blockbuster store itself by making an accessible party game for anyone who has ever seen a movie. 

We kept the rules simple, and recreated an authentic experience by presenting the game in an enlarged clamshell VHS case. Now we just needed to let people know it existed!

Why does this entry deserve to win?

We decided that the most emotive way for people to resonate with the game was to recreate an actual Blockbuster store. We made sure to faithfully recreate the look, feel and interactions of walking into one:

What was also important to us was supporting the last remaining Blockbuster in the world (in Bend, Oregon) by donating free copies of the game for them to sell. We're regularly in touch with Sandi, the store owner, and continuously shout out about such a wonderful establishment still being open on our social media channels and mailing list.

Results

We ended up:

We also had people coming back the next day to show us their original membership or employee cards still living in their wallets, or to tell us how they met their significant other in a store. Social media was flooded with pictures of the booth and people playing the game. We brought back the nostalgia of Blockbuster to millions.

Media

Video for The Big Potato x Blockbuster Pop-up Store

Produced by

Big Potato Games

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.