12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
Best Fiends
Even 5 years after its debut, Best Fiends, brought to you by the mobile-first entertainment company, Seriously Digital Entertainment, remains in the top echelon of mobile games. Through monthly game updates, industry-leading marketing, content creation, and a super engaged community, Best Fiends continues to stay top of mind and top of the app sto…
finalist
Clash Of Clans 2019 Engagement Campaign
Get current players of Clash of Clans to start conversations online and increase engagement by hooking players interest with the Battle Pass monthly updates.
finalist
Gears 5, Fractured. Ayzenberg x Xbox.
Our objective heading towards the launch of Gears 5 was to pique curiosity among the gaming mass; enticing the lapsed fans of this award-winning franchise, while also exciting the core and inviting the uninitiated. We needed something that would break through beyond the existing Xbox audience, and universally gain traction among gaming fans – all …
finalist
PUBG MOBILE Team Up Superstar Showdown
Superstar Showdown is a 4-part online video series highlighting PUBG MOBILE’s new game mode launch: "4v4 Team Deathmatch", leading to the appropriately titled "TEAM UP" campaign. Viral Nation collaborated with Tencent Games throughout the entire process. Both parties knew that we wanted to leverage the "team" aspect of this new mode, and there was…
finalist
Star Trek™ Fleet Command "Shields Up, Warp Speed" with Alice Eve
Following the successful launch of Star Trek™ Fleet Command, a mobile MMO strategy game based on JJ Abram's Star Trek universe, mobile games company Scopely sought to attract fans of the franchise as new players and increase engagement among existing players.
finalist
The Big Potato x Blockbuster Pop-up Store
We teamed up with Blockbuster to bring back the nostalgia of the VHS movie rental era and the Blockbuster store itself by making an accessible party game for anyone who has ever seen a movie.  We kept the rules simple, and recreated an authentic experience by presenting the game in an enlarged clamshell VHS case. Now we just needed to let peopl…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.