ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
PUBG MOBILE Team Up Superstar Showdown
Superstar Showdown is a 4-part online video series highlighting PUBG MOBILE’s new game mode launch: "4v4 Team Deathmatch", leading to the appropriately titled "TEAM UP" campaign. Viral Nation collaborated with Tencent Games throughout the entire process. Both parties knew that we wanted to leverage the "team" aspect of this new mode, and there was…
finalist
Best Fiends
Even 5 years after its debut, Best Fiends, brought to you by the mobile-first entertainment company, Seriously Digital Entertainment, remains in the top echelon of mobile games. Through monthly game updates, industry-leading marketing, content creation, and a super engaged community, Best Fiends continues to stay top of mind and top of the app sto…
finalist
Clash Of Clans 2019 Engagement Campaign
Get current players of Clash of Clans to start conversations online and increase engagement by hooking players interest with the Battle Pass monthly updates.
finalist
Star Trek™ Fleet Command "Shields Up, Warp Speed" with Alice Eve
Following the successful launch of Star Trek™ Fleet Command, a mobile MMO strategy game based on JJ Abram's Star Trek universe, mobile games company Scopely sought to attract fans of the franchise as new players and increase engagement among existing players.
finalist
audience
The Big Potato x Blockbuster Pop-up Store
We teamed up with Blockbuster to bring back the nostalgia of the VHS movie rental era and the Blockbuster store itself by making an accessible party game for anyone who has ever seen a movie.  We kept the rules simple, and recreated an authentic experience by presenting the game in an enlarged clamshell VHS case. Now we just needed to let peopl…

Nominees