ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

WWE on Facebook

Winner in Facebook Presence

About this entry

The primary goal of WWE’s flagship Facebook page is to offer one location for every WWE fan's needs, but our entire network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars, WWE TV programs and digital-exclusive shows.

If WWE’s Facebook followers want backstage photos from John Cena, they can follow Cena's page for the best candid shots, plus news, photos and videos from his matches and special appearances. For the latest preview of Monday Night Raw, they can follow the WWE Raw page to find out exactly what’s coming up on the next episode, including a sneak-peek video that is produced every Monday morning.

In all, WWE's Facebook network of brand and talent pages allows our worldwide fanbase to get updates delivered in the way they choose, from the news sources they prefer, with WWE’s informative, entertaining and highly engaging social presence.

Why does this entry deserve to win?

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns Facebook into an essential second-screen component for WWE’s comprehensive sports-entertainment experience.

Before a special event such as WrestleMania takes place, fans can watch free action-packed matches on our pre-shows, which are streamed live on Facebook. The live coverage continues on Facebook throughout each event with match results, photos, video highlights and exclusive Superstar interviews conducted backstage by our digital host.

Additionally, building off the success of the Mixed Match Challenge tournament on Facebook Watch, WWE has launched new live-streaming content brands on Facebook, such as a star-studded, pay-per-view viewing party (WWE Watch Along) and an innovative studio show (WWE’s The Bump), which features in-studio and video call-in guests every episode. WWE’s growth in live-streaming video on Facebook also paved the way for the launch of new Facebook pages dedicated to shows like WWE Now, WWE’s The Bump and more, so that fans can get notified as soon as the new episodes go live.

Our team of 20+ creative Social Team members collaborate seamlessly while stationed in all corners of the globe. From the locker room at any of our more than 500 live shows, to the ground floor of our Advanced Media Group offices, passionate producers create original video content, provide up-to-the-minute coverage for all of WWE's major events, and much more. Even with up to 10,000 miles of separation between WWE’s live event and point of digital publication, our Social Team members stay connected and focused on the goal of serving up best-in-class content on Facebook.

Results

Media

Video for WWE on Facebook

Produced by

WWE

Links