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Special Project

Special Project
From the 12th Annual Shorty Awards

WWE on Facebook

Winner in Facebook Presence


The primary goal of WWE’s flagship Facebook page is to offer one location for every WWE fan's needs, but our entire network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars, WWE TV programs and digital-exclusive shows.

If WWE’s Facebook followers want backstage photos from John Cena, they can follow Cena's page for the best candid shots, plus news, photos and videos from his matches and special appearances. For the latest preview of Monday Night Raw, they can follow the WWE Raw page to find out exactly what’s coming up on the next episode, including a sneak-peek video that is produced every Monday morning.

In all, WWE's Facebook network of brand and talent pages allows our worldwide fanbase to get updates delivered in the way they choose, from the news sources they prefer, with WWE’s informative, entertaining and highly engaging social presence.

Strategy and Execution

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns Facebook into an essential second-screen component for WWE’s comprehensive sports-entertainment experience.

Before a special event such as WrestleMania takes place, fans can watch free action-packed matches on our pre-shows, which are streamed live on Facebook. The live coverage continues on Facebook throughout each event with match results, photos, video highlights and exclusive Superstar interviews conducted backstage by our digital host.

Additionally, building off the success of the Mixed Match Challenge tournament on Facebook Watch, WWE has launched new live-streaming content brands on Facebook, such as a star-studded, pay-per-view viewing party (WWE Watch Along) and an innovative studio show (WWE’s The Bump), which features in-studio and video call-in guests every episode. WWE’s growth in live-streaming video on Facebook also paved the way for the launch of new Facebook pages dedicated to shows like WWE Now, WWE’s The Bump and more, so that fans can get notified as soon as the new episodes go live.

Our team of 20+ creative Social Team members collaborate seamlessly while stationed in all corners of the globe. From the locker room at any of our more than 500 live shows, to the ground floor of our Advanced Media Group offices, passionate producers create original video content, provide up-to-the-minute coverage for all of WWE's major events, and much more. Even with up to 10,000 miles of separation between WWE’s live event and point of digital publication, our Social Team members stay connected and focused on the goal of serving up best-in-class content on Facebook.



Video for WWE on Facebook

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