ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

QuickTake Videos Break Down the News for Social-First Consumers

Silver Distinction in News & Media

About this entry

QuickTake by Bloomberg (formerly TicToc by Bloomberg) represents the future of video news for the next generation of news consumers. 

QuickTake’s objective is to deliver verified, global news in a format that is accessible to the social savvy “New Guard,” who tend to engage with news on the move, mirroring the way they consume social content. To meet the needs of changing consumption habits, QuickTake’s primary output is short, snackable news videos that follow the thread of a story as it evolves and examines its global implications.

Creativity and innovation in digital video -- from explainer style content to mini-docu-series -- has not been applied to news, especially at the pace of today’s global news cycle in a format tailored to this generation’s media habits. QuickTake aims to bridge this gap, delivering the biggest news to consumers in a way that appeals to them, enabling the rising generation of leaders to understand what is happening today. QuickTake tells stories at the intersections -- of culture and business, society and tech, individuals and the future of everything.

Why does this entry deserve to win?

Aiming to be a news network for the next generation, QuickTake by Bloomberg delivers verified, quick content that appeals to modern consumption habits. 

To meet an on-the-go generation, QuickTake’s primary output is short, snackable social news videos. QuickTake video news segments are designed to maximize mobile screen space, showing what is happening through data, text, images and video with clean mobile-first UI, clear captions, and enticing titles to be experienced with or without sound.

Drawing from Bloomberg’s newsroom of 2,700 journalists and analysts in 120 countries, providing verified and unbiased news, QuickTake follows stories “all the way through.” From reporting real-time as news breaks to providing greater context on the larger issues and trends at play, QuickTake delivers the right video on the right platform at each point in the new cycle to break down what’s happening. This starts by being at the ready to stream news live from around the world while also curating the most important clips which we call “key frames.” As the story develops, the QuickTake team follows up with “creative cuts” on what’s happening to provide new angles in real time on platforms like Twitter and Instagram. From learning about the art of the first three seconds of video, to the different needs QuickTake’s global audience have in a breaking news moment versus at the end of their newsday, QuickTake is constantly testing and conducting audience research to understand the different preferences across platforms and the roles that different types of video play in news consumption.

QuickTake continues to embrace the test-and-learn innovative spirit of Bloomberg Media. When watching QuickTake’s videos, viewers will see QuickTake breaking out of traditional broadcast conventions -- as it continues to experiment what truly works best in the formats and spaces where the rising generation now consume their news.

Results

As a result of QuickTake’s attention to curating verified news in a format that appeals to the rising generation, it has seen tremendous audience growth as well greater expansion into the global market. Over the past year, QuickTake has experienced a 79 percent increase in audience size and reached more than 100 million monthly views across social platforms. Twitter is core to QuickTake’s social presence, as it is the number one provider of global news on the platform in terms of output.

QuickTake has become a truly global social news network, with 46 percent of viewers based outside the U.S. Additionally, in a news market with a multitude of options for consumers, QuickTake consistently outperforms the top 50 competitors for average engagement per post. 

The cross-platform success of QuickTake’s catered content and format is apparent in several well-performing videos:

Media

Video for QuickTake Videos Break Down the News for Social-First Consumers

Produced by

QuickTake by Bloomberg

Links

Entry Credits