ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

CNN: Go There

Winner in Facebook Live

About this entry

Our main objective was to develop powerful, engaging, visual, and interactive Facebook Live shows for “Go There,” CNN’s daily show built exclusively for Facebook Watch.

One of CNN’s strengths is its global reach and large army of correspondents stationed around the world, so it seemed natural to take advantage of those resources in our live strategy, giving our reporters a platform to take us somewhere in the world where an important story is happening, giving viewers an opportunity to ask questions and interact with the correspondent and guests.

Why does this entry deserve to win?

For our live shows, we really wanted to create an engaging experience, taking the viewer somewhere around the world they wouldn’t normally have access to, and feeling like they are experiencing the story first hand.

When planning a live show, we first identify a big breaking news story around the world (whether it’s a hurricane, unrest in the streets, wildfires, etc). We then coordinate with our newsgathering desks to see if there is a correspondent assigned or if we can assign one to the story. Once we’ve assigned the story and reporter, we work to make the live as visual and engaging as possible – ideally incorporating a walk-and-talk, show and tell of the area, interview with people on the ground, and audience Q&A, where we feed real-time questions from live viewers to the reporter to answer. 

We’ve gone live from Syria, Hong Kong, India, Venezuela, Switzerland, England, Japan, China, Australia, the Vatican, Iraq, Bahamas, Puerto Rico, Israel, Brazil, California wildfires, Capitol Hill, Mar-a-Lago, all around the U.S, and more.

Results

Our live episodes frequently have millions of views and tens of thousands of live viewers. The audience is extremely global (top countries include US, India, Philippines, England, Australia, Hong King) and skews 25-34.

Our live with Brooke Baldwin outside the Staples Center where people were paying tribute to Kobe Bryant had 78,000 concurrent viewers.

https://www.facebook.com/cnn/videos/617863895692173/

When we went live with our meteorologist showing pictures of the volcano in the Philippines, it resulted in 14 million views

https://facebook.com/cnn/videos/473449580234331/

A live from the halls of the Capitol during impeachment proceedings had 5.7 million views

https://www.facebook.com/cnn/videos/2511835352473235/

A live in the streets of Hong Kong had over 2.5M views

 https://www.facebook.com/cnn/videos/430529434334463/

Media

Video for CNN: Go There

Produced by

CNN

Links

Entry Credits