THE 14TH ANNUAL SHORTY AWARDS

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From the 12th Annual Shorty Awards

Styling on a Budget for Fashion Photography with Lindsay Adler

Winner in Instagram Live

Audience Honor in Instagram Live

Objectives

If you’ve ever wondered how a professional fashion photographer directs and styles a live shoot on a budget, Adorama and fashion photographer Lindsay Adler teamed up to show a photographer’s step-by-step moves. By bringing viewers live into her studio, creating two beautiful images right in front of our eyes, and sharing her go-to tips for directing models, Adler gives us insight into what it takes to produce a high-fashion shoot on a low budget. 

With the objective to make high-fashion shoots accessible to photographers of all levels, this Instagram Live video stream gives an all-access pass to a pro-photographer’s workflow. 

Strategy and Execution

“Equip your creativity” is the mission that drives everything at Adorama, and equipping our viewers with knowledge and tips is the main driver behind this Instagram Live production. The nearly 30-minute video gives an unfiltered look at what it takes to achieve high-fashion images, that are all put together right in front of viewers, and shot with Adler’s effortless talent. 

In taking it to Instagram Live, viewers can see an unedited shoot, complete with tips on how to live direct a model, and troubleshoot directly mid-process. 

Results

With nearly 27,000 views, as well as over 2,000 viewers during the livestream, Adorama and Adler delivered actionable tips and an insider look to viewers who want to see the goings-on at a high-fashion shoot. 

Media

Video for Styling on a Budget for Fashion Photography with Lindsay Adler

Entrant Company / Organization Name

Adorama

Links

Entry Credits