ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

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Youth & Family

Environment

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Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Adobe for Education Pinterest Re-Launch

Winner in Pinterest

About this entry

Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect classroom partner - they equip educators with tools that help students build essential digital literacy and problem-solving skills, preparing them to communicate their ideas in the classroom and beyond.  

Adobe was looking for a way to reach educators directly and turn them into advocates for creativity with Adobe Creative Cloud within their institutions. But how do you reach K-12 educators who are busy keeping up with the day-to-day, in-the-moment needs of their classroom and are less digitally accessible than other audiences? Our social research proved that when educators plan, they turn to Pinterest to discover inspiration and tested resources, making Pinterest the perfect platform for the brand. 

Adobe re-launched their Pinterest profile to help provide teachers with real value through inspiration and help at every stage of their teaching journey, using Adobe’s years of expertise in creative thinking and digital tools. 

Why does this entry deserve to win?

Teachers, no matter their subject or level, have something in common. They care about their students and want to equip and empower them as best they can. But not all teacher’s content needs are the same. Teachers are going on their own journey - some may have an established teaching style, but need tactical skills. While others may find themselves in need of re-crafting their approach to the classroom entirely. Peer-created pins are currently providing for all of these occasions. But while they offer authenticity, they lack trusted expertise and technical skill building. 

User behavior on Pinterest is also a little more complex than other platforms. Adobe needed to take into account discovery occasions, visual best practices, the range of teacher needs, and keywords to focus and help inform the launch boards and Pin creative.

Adobe created a collection of six Pinterest boards — Science, Creative Thinking in the Classroom, Elementary School Art, Back to School and Common Core, — with colorful visuals that included patterns, stickers, and classroom imagery to stand out on the platform. 

SCIENCE brings creative thinking and expression to biology, chemistry, physics and environmental studies using Adobe Creative Cloud’s digital tools.

CREATIVE THINKING IN THE CLASSROOM provides inspiration on creative thinking in the classroom and real teacher reviews of Adobe Creative Cloud.

EARTH DAY features inspiration and ideas for Earth Day lessons and activities using Adobe Cloud.

ELEMENTARY SCHOOL ART includes fun and easy ways to use Adobe Creative Cloud digital tools for adding unexpected creativity to elementary school art projects. 

BACK TO SCHOOL is filled with Back to School inspiration and new ideas for elementary, middle and high school to make 2019 the best yet using Adobe Creative Cloud.

COMMON CORE includes lesson plans that enable teachers to apply digital tools and creativity to Common Core and NGSS - aligned general education classes utilizing the Adobe Creative Cloud.

Results

Within the first 4 months of the relaunch, the brand:

We also improved the design of Pins, which had part in increased traffic to the Adobe Education Exchange website from the platform. The launch boards were such a success, that Adobe continues to include the platform in their always-on marketing plans.

Media

Produced by

We Are Social, Adobe

Link

Entry Credits