Best use of Pinterest in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards Best use of Pinterest

This award honors the most effective and creative campaigns optimized for Pinterest. Describe how you best used Pinterest's features, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous year winners and honorees here.

Winner

Adobe for Education Pinterest Re-Launch

Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect classroom partner - they equip educators with tools that help students build essential digital literacy and problem-solving skills, preparing them…

Finalists

Falling For Milk

The holidays are full of temptation for the dairy sensitive. Rather than pass on classic dishes, many indulge in dairy only to pay the consequences later. While Lactaid is 100% real milk (without the lactose that bothers tummies), many consumers were confused on whether it was in fact, real milk. We needed to show consumers that throughout the hec…

Ad Council & Pinterest: Discover the Forest

Children today are spending less time in nature and, as a result, are less connected to our natural spaces. However, there are many benefits to spending time outside, including: Allowing kids to explore and engage in unstructured and adventurous play Instilling in kids a love for nature and an understanding of their role in prote…

Inspiring a New Generation of Family Traditions With Brach's

Brach’s wanted to be known for more than being in your grandma’s candy dish and needed to reach a younger target demographic. Day One and Geometry teamed up to uncover a massive opportunity for the brand on Pinterest. With a key nostalgia factor for Brach’s gummy worms, jelly beans and gum drops for today’s Millennial moms, of which Pintere…

Moen Pinterest: Designed by Water

Nowhere showcases the sea of sameness that is the home fixtures category more than Pinterest. A search for ‘Bathroom Remodel Ideas’ offers up a never-ending scroll of staged, lifeless vanities. ‘Kitchen Faucets’ serves up impractical and often indistinguishable product knockouts. While first-time home buyers look to the platform for interesting, o…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.