WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Aha Moments

Finalist in Video Pre-Roll

Objective

With an eye toward PNC’s goal of becoming a national bank, our 2019 campaign focused on a key growth driver of being seen as a modern and digital bank. We developed a multi-channel campaign to deliver this message, with pre-roll OLV as a key component. It was important for us to show up strongly in digital channels; we wanted to feel like a digital bank, not just say that we are one.

Strategy

As we set out to establish our digital chops, we were fortunate to turn up plenty of products and digital tools that are truly impactful and make banking easier. Our true challenge was how to showcase the broad range of tools and tech. Our solution was to develop the Aha Moments campaign. We shot nearly 20 ‘moments’ – ranging from the everyday to the slightly absurd – each featuring an example of PNC technology. We kept the moments quick and snappy, so they lent themselves well to standalone :06 pre-roll ads or could be joined together to create :15s.

Results

The “Aha Moments” campaign, with pre-roll as a crucial component, proved to be successful in efficiently driving traffic to our campaign landing page and improving perception of PNC as a digital bank. Upon launch, click thru rates increased by 480%! The creative also improved efficiencies in Cost per Page View and Cost per Video Complete in 2019.

Media

Video for Aha Moments

Produced by

Deutsch, PNC

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.