ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

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Environment

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

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Triller

Tumblr

Twitch

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

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Community Management

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User Generated Content

Self-Defined (Social Engagement)

Self-Defined

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

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Partnership Team

PR Team

Production Team

Research Team

Sales Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

SPIDER-MAN: FAR FROM HOME App

Winner in Entertainment Apps

About this entry

Are your Spidey senses tingling? No it’s just an alert from the SPIDER-MAN: FAR FROM HOME App -- the destination that allows fans to enter into Spider-Man’s world. With the SPIDER-MAN: FAR FROM HOME App, we wanted to bridge Peter Parker’s story following the events of AVENGERS: ENDGAME with exclusive content and updates to keep fans across the globe connected to Spider-Man leading up to the movie’s release.

Why does this entry deserve to win?

To share an update on life after the Snap, the App granted fans access to Peter Parker’s actual phone. Users were able to read Peter’s personal texts with Aunt May, Happy, Nick Fury, Ned, MJ, and Flash. Cast members including Jon Favreau, Jacob Batalon, and Zendaya recorded voicemails in character for a truly authentic experience integrating conversations that correlate with the movie’s story. Additionally, fans could scroll through Peter’s photos and videos from his European vacation, which featured exclusive footage not seen in the movie.

Using augmented reality and proximity tracking technology, fans could bring both Spider-Man and Mysterio into their actual world with the “AR Suit Explorer.” Opening the Explorer through the phone’s camera, users get a 360° look of the new suits from the movie, can take a photo with their favorite hero (or villain), and interact with Spidey and Mysterio, with recorded dialogue from Tom Holland and Jake Gyllenhaal.  

Lastly, the SPIDER-MAN: FAR FROM HOME App served as a hub for official Spidey content, including trailers, movie stills, and shareable social content such as gifs, emojis, and photo filters.

Results

The App has received over 3 million downloads and was given a rating of 4.8/5 Stars. The Apple App Store even featured the App on its homepage under “Apps We Love Right Now.” Completing approximately 14 million sessions, fans across the globe positively interacted with SPIDER-MAN: FAR FROM HOME in this unique experience. The most popular features in the App continue to be “Peter Parker’s Phone” and “AR Suit Explorer.”

Media

Video for SPIDER-MAN: FAR FROM HOME App

Produced by

Sony Pictures Entertainment