13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards

Hulu's Catch 22 - Fighting a Losing Battle

Finalist in Instagram Stories

Audience Honor in Instagram Stories

About this entry

In the Hulu series, there’s no way out of a Catch 22. It’ll have you looping around a seemingly never-ending cycle until you go crazy. So, how do we give the same experience to fans within a single social platform? We have them Fight a Losing Battle within Instagram Stories.

Why does this entry deserve to win?

Once a person enters this choose-your-own-adventure type tap-story, every option is a point of no return. No matter how much time you play, the battle never ends. And when you think it’s over, you just end up at the beginning again - much like it was for Yossarian in the series.


The story had triple the engagement compared to any of the other stories posted to the platform and had fans talking about the plot of the series far before the release - driving early buzz and excitement for the next project from George Clooney.


Video for Hulu's Catch 22 - Fighting a Losing Battle

Produced by

hi5.agency, Hulu


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.