ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Instagram Stories

This award honors the most effective and creative use of Instagram Stories by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
finalist
Hinge Instagram Content
Be the go-to resource for modern dating. 
finalist
audience
Hulu's Catch 22 - Fighting a Losing Battle
In the Hulu series, there’s no way out of a Catch 22. It’ll have you looping around a seemingly never-ending cycle until you go crazy. So, how do we give the same experience to fans within a single social platform? We have them Fight a Losing Battle within Instagram Stories.
finalist
Quick Reactions for INFINITI Global
Social media platforms are constantly awash with new features and functionality, making it difficult for brands to stay current while delivering effective results on social media. To ensure INFINITI is keeping up, we create monthly campaigns based on innovative trends in the social sphere. So when Instagram launched their newest feature, Quiz Stic…
finalist
SPIDER-MAN: FAR FROM HOME Teaser Trailer
Our friendly neighborhood Spider-Man is going on a European vacation and wants to take you along for the journey! As part of the SPIDER-MAN: FAR FROM HOME Teaser Trailer launch, we engaged fans and built excitement by swinging them through an interactive experience on Instagram Stories.

Nominees

Comedy Central Flipbooks: Cody Reiss
To get views, engagements and, above all, laughs from Instagram users.
ESPNMMA x INSTAGRAM STORIES
One of our account objectives is to bring MMA fans as close to the action as possible on fight nights, so we leverage our access at events to build robust Instagram stories for fans to follow along.
Fit of the Week
A central tenet of The Checkdown’s philosophy is to spotlight and amplify player personalities, and nowhere do those personalities shine brighter than through their choice of pregame outfits. We know how players and their teammates celebrate fashion and style, and we knew we had an opportunity to share that experience with football fans. 
Flip a Truck with Braun Strowman (WWE)
A limo, an ambulance, heck, even a TV production truck: You name it, and WWE Superstar Braun Strowman has probably flipped it over with his brute strength. Latching onto Strowman’s immense popularity among the WWE Universe, WWE’s social content team identified a ridiculously creative concept that would allow fans to step inside the boots of the so-called…
On the Road 2020 (CNN)
We were looking for an engaging way to tell the story of the 2020 presidential election on Instagram. We also wanted to showcase all the excellent social-media story telling that our campaign embed reporters are were doing across the country, so @OnTheRoad2020 was born!   
PBS KIDS: "Grown-ups of PBS KIDS"
"Grown-ups of PBS KIDS" introduces parents, caregivers and teachers to the diversity of the people and jobs that create PBS KIDS television shows. We spend a day with show creators from "Daniel Tiger's Neighborhood" and "Odd Squad," puppeteers from the Jim Henson Company, voice actors from "Molly of Denali," game developers, education curriculum advisors, s…
THE FACE-OFF
Who’s the best? What’s the most iconic Olympic moment? Which sport are you scared to try? The list goes on and on as sports fans (and athletes) love having their opinions heard over-friendly debates. Understanding this and wanting to be no different than the debates you have with your friends, the Olympic Channel wanted to come up with an idea to push our s…
What The Fashion Instagram
The WHAT THE FASHION Instagram handle @e_whatthefashion is an interactive extension of the Snapchat original series featuring BTS moments and bloopers from the show. Our objective was to increase user engagement across multiple channels, giving our fans a more personalized and interactive viewing experience. The account is owned and operated internally and …