12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram Stories

This award honors the most effective and creative use of Instagram Stories by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
finalist
Hinge Instagram Content
Be the go-to resource for modern dating. 
finalist
Hulu's Catch 22 - Fighting a Losing Battle
In the Hulu series, there’s no way out of a Catch 22. It’ll have you looping around a seemingly never-ending cycle until you go crazy. So, how do we give the same experience to fans within a single social platform? We have them Fight a Losing Battle within Instagram Stories.
finalist
Making Everyone Master Builders
The launch of the All-New Chevy Silverado pickup truck was underway, and we needed a way to capture the attention of untapped audiences while exposing them to the benefits of the new truck. Chevy’s answer was to engage in a partnership with Warner Brothers to align the Silverado with The LEGO Movie 2. While traditional and digital campaigns were o…
finalist
Quick Reactions for INFINITI Global
Social media platforms are constantly awash with new features and functionality, making it difficult for brands to stay current while delivering effective results on social media. To ensure INFINITI is keeping up, we create monthly campaigns based on innovative trends in the social sphere. So when Instagram launched their newest feature, Quiz Stic…
finalist
SPIDER-MAN: FAR FROM HOME Teaser Trailer
Our friendly neighborhood Spider-Man is going on a European vacation and wants to take you along for the journey! As part of the SPIDER-MAN: FAR FROM HOME Teaser Trailer launch, we engaged fans and built excitement by swinging them through an interactive experience on Instagram Stories.

Nominees

Comedy Central Flipbooks: Cody Reiss
To get views, engagements and, above all, laughs from Instagram users.
ESPNMMA x INSTAGRAM STORIES
One of our account objectives is to bring MMA fans as close to the action as possible on fight nights, so we leverage our access at events to build robust Instagram stories for fans to follow along.
Fit of the Week
A central tenet of The Checkdown’s philosophy is to spotlight and amplify player personalities, and nowhere do those personalities shine brighter than through their choice of pregame outfits. We know how players and their teammates celebrate fashion and style, and we knew we had an opportunity to share that experience with football fans. 
Flip a Truck with Braun Strowman (WWE)
A limo, an ambulance, heck, even a TV production truck: You name it, and WWE Superstar Braun Strowman has probably flipped it over with his brute strength. Latching onto Strowman’s immense popularity among the WWE Universe, WWE’s social content team identified a ridiculously creative concept that would allow fans to step inside the boots of the so-called…
On the Road 2020 (CNN)
We were looking for an engaging way to tell the story of the 2020 presidential election on Instagram. We also wanted to showcase all the excellent social-media story telling that our campaign embed reporters are were doing across the country, so @OnTheRoad2020 was born!   
PBS KIDS: "Grown-ups of PBS KIDS"
"Grown-ups of PBS KIDS" introduces parents, caregivers and teachers to the diversity of the people and jobs that create PBS KIDS television shows. We spend a day with show creators from "Daniel Tiger's Neighborhood" and "Odd Squad," puppeteers from the Jim Henson Company, voice actors from "Molly of Denali," game developers, education curriculum advisors, s…
THE FACE-OFF
Who’s the best? What’s the most iconic Olympic moment? Which sport are you scared to try? The list goes on and on as sports fans (and athletes) love having their opinions heard over-friendly debates. Understanding this and wanting to be no different than the debates you have with your friends, the Olympic Channel wanted to come up with an idea to push our s…
What The Fashion Instagram
The WHAT THE FASHION Instagram handle @e_whatthefashion is an interactive extension of the Snapchat original series featuring BTS moments and bloopers from the show. Our objective was to increase user engagement across multiple channels, giving our fans a more personalized and interactive viewing experience. The account is owned and operated internally and …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.