Objectives

Be the go-to resource for modern dating. 

Strategy and Execution

We get it, dating is hard. That's why we created weekly story segments to help our followers and members become better daters, so they can meet someone great and delete Hinge. We shape the culture of our community by encouraging users to be more authentic, courageous, and empathetic in order to get off the app and out on dates making real-life connections.

Results

How the audience is reacting:

• Content reach: 8,600% growth year over year
• Content impressions: 4,283% growth year over year
• Followers: 169% growth year over year
• Story exit rate: 3.8% 

Media