13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards

Comedy Central Flipbooks: Cody Reiss

Entered in Instagram Stories

About this entry

To get views, engagements and, above all, laughs from Instagram users.

Why does this entry deserve to win?

By making Comedy Central’s Instagram Stories more interactive, Cody Reiss has raised the stakes for fans and found a unique angle that feels fundamentally unique to the platform. Cody's stories are long (40+ frames), but they're simple and low-fi, and he game-ifies the experience to keep viewers tapping all the way until the end. He has also used his rough style to make the brand seem more relatable to fans.

Results

Cody's Instagram stories have earned a collective 12 million impressions across six stories with 273 individual frames. The Thanksgiving Flipbook (Chef Cody Cooks a Turkey) received the most impressions with 3 million impressions across 51 frames, making it Comedy Central's most-viewed Instagram Story of all time. These flip books were among the most engaged with stories on our feeds in 2019 and beyond -- every flipbook has earned at least 1.5 million impressions -- creating a great platform for jokes and an easily repeatable format fans enjoy.

Media

Video for Comedy Central Flipbooks: Cody Reiss

Produced by

Comedy Central Digital

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.