To get views, engagements and, above all, laughs from Instagram users.
By making Comedy Central’s Instagram Stories more interactive, Cody Reiss has raised the stakes for fans and found a unique angle that feels fundamentally unique to the platform. Cody's stories are long (40+ frames), but they're simple and low-fi, and he game-ifies the experience to keep viewers tapping all the way until the end. He has also used his rough style to make the brand seem more relatable to fans.
Cody's Instagram stories have earned a collective 12 million impressions across six stories with 273 individual frames. The Thanksgiving Flipbook (Chef Cody Cooks a Turkey) received the most impressions with 3 million impressions across 51 frames, making it Comedy Central's most-viewed Instagram Story of all time. These flip books were among the most engaged with stories on our feeds in 2019 and beyond -- every flipbook has earned at least 1.5 million impressions -- creating a great platform for jokes and an easily repeatable format fans enjoy.
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