ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

2019 iHeartRadio Music Awards

Gold Distinction in Live Events

Audience Honor in Live Events

About this entry

After three years on basic cable, the iHeartRadio Music Awards returned to network television in 2019 with the iHeartRadio social team ready for the new opportunity. The team set out with a few main objectives: To create new and innovative video series’, to develop first-of-their kind award categories, to engage fans in meaningful ways, and to generate record-setting actions across all of iHeartRadio's social media platforms. 

Why does this entry deserve to win?

To generate social buzz around the iHeartRadio Music Awards announcement and to achieve their goal of creating a new content series, the iHeartRadio social team surprised nominees along specific tour stops with news of their nomination. iHeartRadio’s social team captured the artists’ reactions for social-first videos.

New for 2019, the social team also introduced the Favorite Tour Photographer category. This fan-voted award recognized creatives in the industry that had been overlooked at numerous music award shows. The category led to over 3 million votes and generated a swarm of national press attention.

During the promotional period, the iHeartRadio social team developed and produced a new video series titled “Take The Booth.” Superstar artists like John Legend, Agnez Mo and others, visited the iHeartRadio studios to cast their vote for the fan-voted categories at the iHeartRadio Music Awards. For additional social-first videos, iHeartRadio partnered with Total Wireless to create a “Meet The Nominees” video series that introduced fans to up-and-coming musicians who were nominated in the Best New Artist categories. 

For the seven days leading up to the show, iHeartRadio teamed up with TikTok for a special “7 Awards In 7 Days” campaign which featured artists delivering acceptance speeches on the iHeartRadio TikTok account. 

The day before the 2019 iHeartRadio Music Awards, the iHeartRadio social team flew the biggest fans from each of the 12 “Taco Bell Best Fan Army” nominees to LA. These fans, known as the “Fan Army Generals,” gathered for a special event hosted by actress Kat Graham, where each fan got to rally their respective fan armies for extra votes during a Periscope/Twitter live stream. Each “Fan Army General” received a Taco Bell prize pack featuring merch from their favorite artist, plus they scored tickets to the 2019 iHeartRadio Music Awards and got to walk the red carpet. 

The winning Taco Bell Fan Army, The BTS ARMY, was also given the chance to introduce a BTS song on iHeartRadio stations across the country. Fans sent in social videos for a chance to get their five minutes of fame on the radio.

On show day, iHeartRadio kicked off the festivities with a red carpet Facebook Live stream in partnership with TikTok. The stream featured exclusive interviews with the night’s biggest stars and showcased award presentations for categories that would not be featured on the television broadcast. In addition, the iHeartRadio social team set up a social activation within the designated fan bleachers that saw artists interact with their die-hard fans. 

As the television broadcast aired, iHeartRadio released exclusive behind-the-scenes clips, custom GIFs, and animations from artist Spencer Miller. 

Once the main event ended, the social team went live on Periscope/Twitter for the first-ever iHeartRadio Live Post Show. The broadcast highlighted the biggest moments of the night, featured guest appearances, and more. The Post Show, which generated over 1.1 million views, also saw Garth Brooks and iHeartRadio’s Bobby Bones present the first iHeartRadio Game Changer Tech award to the Amazon Alexa.

Results

When it was all over, the iHeartRadio Music Awards generated over 60 million video views across all social media platforms.

The 2019 iHeartRadio Music Awards was named the #1 talked about show of the night and the week by Nielsen Social Rankings.

On the day of the show, #iHeartAwards2019 trended #1 worldwide and in the U.S.

Twitter reported that the iHeartRadio Music Awards was one of the most-tweeted-about events of Q1 in 2019. The three live streams iHeartRadio hosted on Twitter and Facebook during the weekend generated over 3 million views, and iHeartRadio’s social accounts saw a growth of 100K+ followers across Facebook, Twitter, and Instagram.   

 

Media

Video for 2019 iHeartRadio Music Awards

Produced by

iHeartRadio

Links

Entry Credits