12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

R7 10 Anos

Entered in UX/UI

Objective

R7 Portal has completed 10 years and to celebrate it, we made a project for a new design and layout. To do this improvement, we had to identify and develop a product that could be easy usefull for all audiences and improve some issues of the teams involved in the operation (journalists).

Strategy

Our team made a long research process using the Double Diamond methodology to get to know our audience, discover the problems to be solved, identify solutions and develop improvements for content's delivery.
We collected data from our audience on Facebook, Tail Target, Google and ComScore. We used Card Sorting's methodology to understand the users perceptions. We worked on the data we collected to think a new design for the website. We conducted some POCs throughout the process to assess the impact on users and their impressions. 

Results

The structure developed made it possible to update news quickly, with greater dynamics among the content displayed. In addition, the mobile format is now similar to the desktop format, grid formats are equivalent to the relevance of the news and it's now possible to group the content of in a way which the news relates to each other, giving greater relevance to the content and bringing it closer to the user.
 

Media

Video for R7 10 Anos

Produced by

RecordTV

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.