THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Auto

Helping Healthcare Heroes – Mazda’s Essential Car Care Program
Mazda, Garage Team Mazda, H+K, VMLY&R, Wunderman Thompson, Mazda
Subaru Brings the Love Promise to Life with 2019 Share the Love Event
Subaru of America
Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America
Subaru Drives Awareness to Keep Our National Parks Clean
Subaru of America

Consumer Brand

Screw New - Restoring trust and desire for refurbished electronics
Back Market
The Pledge for Paternity Leave
Edelman, Dove Men+Care
The Virtual National Forest
Day One Agency, Duncan Channon, Golin, Geometry, Mindshare, Black Forest

Energy

BMW IconicSounds Electric
Mirrored Media, BMW
Disrupting the utility industry by differentiating and growing a VC brand through social media
National Grid
Energy-Efficient Home Upgrades: Saving Money and Energy with DTE Energy
Ignite Social Media & ICF, DTE Energy

Fashion, Beauty & Luxury

Big Yellow
Starface

Fitness & Wellness

Paramount's Sonic The Hedgehog x UNICEF Kid Power
Armed Mind, Paramount Pictures
Planet Fitness United We Move
Barkley, Planet Fitness
Virtual Solstice in Times Square
Times Square Alliance

Government & Politics

#Eko4Women: International Women’s Day commemoration by the government of Lagos State, Nigeria.
StateCraft Inc., Lagos State Government
Cover smart. Do your part. Slow the spread.
National Institute of Standards and Technology
NYC Care: UNLOCK Access to Health Care
NYC Health + Hospitals, Area 23, Norte, Julia Rothman, NYC
The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Vote.net - Make a Difference. Vote.
Vote.net
Winning Historic Non-Discrimination Protections Across Virginia
Human Rights Campaign

Hospitality & Travel

American Airlines & Stand Up To Cancer - Life's Journeys
Serendipity Works, American Airlines
JetBlue Healthcare Heroes
Brand: JetBlue Agencies/Organizations Involved: Promosis, Inc.; Fair Share Consulting Inc.; Mediahub Mullen Lowe; Forethought
Marriott International offers Rooms for Responders during COVID
Marriott International
Rachel Harrison Communications Debuts Initiative that Helps Hotels Outlast the Pandemic: Buy Now, St
Rachel Harrison Communications (RHC), Buy Now, Stay Later

News & Media

AARP: Helping the 50+ Community Navigate COVID-19
Grey Group, AARP
Important, Not Important newsletter
Important, Not Important
Lessons of Auschwitz: VR tribute by school students
RT
redfish
redfish
Start Here
Start Here, Al Jazeera Digital
The Endless Letter on Instagram Stories
RT

Retail & E-Commerce

Banana Republic International Women’s Day
Banana Republic
Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward
Grove Collaborative
Pantry Shop by PepsiCo
PepsiCo eCommerce
Pura Vida Bracelets for Shorty Social Good Award
Pura Vida Bracelets
The Banana Republic True Hues Collection
Banana Republic

STEM

Ask a Scientist: Making Science Accessible During the Pandemic
Evoke KYNE, AstraZeneca
Everyone Needs Science. Science Needs Everyone.
Amgen
Fast Forward Girls
GoldieBlox
Girls Get STEM, a partnership by Girl Scouts of the USA and Discovery Education
Girls Scouts of the USA and Discovery Education
Shaping the Future of STEM
Abbott
STEM Superheroes
DoSomething.org, 3M
Tech for America
Coding Dojo

Television

One World: Together at Home
Global Citizen

Business to Business

Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Determina-Shaun: Engineering Hope
TE Connectivity
Helping Health Care Professionals Through the Pandemic
Henry Schein Inc.
IBM + Yara: Building a Digital Farming Platform
IBM Originals

Cultural Institution

Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
United States Holocaust Memorial Museum
Talking About Race
The National Museum of African American History and Culture / The Smithsonian Institution

Entertainment

#STARZAtHome
STARZ
AMC Networks’ We’re With You PSA Campaign
AMC Networks, AMC Networks
Disney The Lion King Protect the Pride
The Walt Disney Company
Kitten Bowl VII
Crown Media Family Networks
Participant’s Fight Forever Chemicals Campaign
Participant Media

Financial Services

#AcceptanceMatters
Mastercard, Ketchum, McCann, BMF
Acts of Caring: Mobilizing CIT employees, customers and others to give back
CIT Group
Bank of America, World Economic Forum (Davos)
Bank of America
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
Eastern Bank, AMP Agency, Skyword, Havas Media, J. Pierre Communications, Know Your Truths. Speak Your Truths., CTP
DBS Sparks Season 2: Everyday Heroes for a Better World
DBS Bank
Pathway to Financial Success in Schools
Discover Financial Services, The National Association of Secondary School Principals (NASSP), and Discovery Education
Powering Giving: Leveraging PayPal’s Platform to Address a Global Crisis
PayPal

Food & Beverage

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
Bacardi Limited COVID Relief for the Community & Industry
Bacardi Limited
Burritos for Healthcare Heroes
Chipotle Mexican Grill, Day One Agency, BCW
Kvarøy Arctic Leads in Seafood Sustainability Standards While Supporting Hunger Relief Across the US
Kvarøy Arctic
PepsiCo Recruits Professional Athletes & Fans to #GiveMealsGiveHope To Kids During Pandemic
PepsiCo (Foodservice, Foundation and Sports Marketing), No Kid Hungry (Share Our Strength), Golin, Genesco, Propac
The Virtual National Forest
Day One Agency, Duncan Channon, Golin, Geometry, Mindshare, Black Forest

Healthcare & Pharma

“With Love, Me” presented by Your Cancer Game Plan
Real Chemistry, Merck
An Ordinary Guy Who Did An Extraordinary Thing
Amgen
Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem
Real Chemistry, Stallergenes Greer
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Planned Parenthood Federation of America
Survivors Have Heart
Patients & Purpose, AstraZeneca, UEG
The Feel Whole Challenge
22squared, AdventHealth

Live Events

"Together at Home" Instagram Concert Series
Global Citizen
CNN Heroes
CNN
Dear Class of 2020
YouTube Originals
Women Warriors: The Voices of Change Premiere at Lincoln Center
Alice Tully Hall, BMI, MPATH, APM Music, Alliance for Women Film Composers, SOCAN and Society for Lyricists and Composers, Cielo Consulting

Nonprofit

"Together at Home" Instagram Concert Series
Global Citizen
Global Goal: Unite for Our Future
Global Citizen
Invisible People: Changing the Story of Homelessness
Invisible People
No Kid Hungry Live with Busy Philipps
Telescope Inc., No Kid Hungry, Praytell
One World: Together at Home
Global Citizen
The Ash Globe
The Works Agency, Greenpeace Australia Pacific

Sports

#TheRealHeroes Project
72andSunny Los Angeles, Sports United: MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE
Kick Covid FIFA 2020
LaLiga
Tackle Can Wait
Fingerpaint, Concussion Legacy Foundation
Taking Refuge
Olympic Channel
WWE
WWE
WWE's first-ever no makeup photo shoot
WWE

Technology

#BuyBlack Campaign
Creative X
COVID-19 Response Solutions
Accela
Determina-Shaun: Engineering Hope
TE Connectivity
ELLEN’s Fearless with Ashley Graham, Presented by Total Wireless
Ellen Digital Network, Total Wireless, Havas Sports & Entertainment and Havas Media
The 2020 Call for Code Global Challenge
IBM and the David Clark Cause
Vodacom eSchool – connecting learners for a better future in a time of Covid-19
Vodacom

By Cause

Accessibility

Climate Cardinals
Climate Cardinals
Determina-Shaun: Engineering Hope
TE Connectivity
Fostering Inclusive Experiences for Those With Speech Disorders Through MY BEAUTIFUL STUTTER
Picture Motion, Believe Limited
Have Dreams
Small Forces, Have Dreams
Special Olympics and WWE Launch School of Strength Fitness Campaign
WWE

Arts & Culture

Rumors of War
Times Square Arts

Developing Nations

Be an Honorable Warrior: A campaign to end domestic violence in Cambodia
This Life Cambodia
Covid-19 Response from World Bank Group
World Bank Group
Expert Answers from the World Bank Group
World Bank Group
GIVING TUESDAY FILTER
Havas New York, Laughing Man Coffee Company
Let It Shine
Yamba Malawi & Cliff Co.
The Other Bar
Make Honey, FairChain Foundation / UNDP

Education

#MBAchicTakeover Series
MBAchic
Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Keep Learning and Stay Safe Under COVID-19 Through K-Pop
Millenasia, Varkey Foundation, UNESCO
Lessons of Auschwitz: VR tribute by school students
RT
Limitless Lila
Iron Light, Palmetto Promise Institute
Teaching is Powerful
McKnight Foundation
Vodacom eSchool – connecting learners for a better future in a time of Covid-19
Vodacom

Environment & Sustainability

Participant’s Fight Forever Chemicals Campaign
Participant Media
Reducing Food Waste: Upcycling Avocado Pits
Chipotle Mexican Grill, Day One Agency, BCW
Rethinking Single-Use Plastic Production; Why Boxed Water is Better
Blaze PR, Salted Stone, Boxed Water™
The Ash Globe
The Works Agency, Greenpeace Australia Pacific
The revenge of the junk | Anti-littering project by CleanMyMac X
MacPaw, BangBang Family
Towards A Plastic Free Bahamas
Blue Orchid Advertising, Ministry of Environment & Housing, Bahamas

Human Rights

'I Was a F*cking Murderer for the State'
Soapbox
Living in the Unknown
AJ Contrast, Al Jazeera Digital
Proyecto Ser Humano (The Humanity Project) - CNN en Español
CNN en Español
Talking About Race
The National Museum of African American History and Culture / The Smithsonian Institution
The Cave
National Geographic

LGBTQ+

Global Pride Crossing
We Are Social Singapore, Swipe Back, InterPride, European Pride Organisers Association (EPOA)
Google Pixel x Pride
Google
Human By Orientation Pride Site
HBO (brand), Lupine (agency)
People Have Periods
MSL, This is L.
Trans Lifeline
ViacomCBS, MTV, Logo, Trans Lifeline
What's Love?
RPA Adversting, LGBT Los Angeles

Mental Health

Comedy Central's #AloneTogether: Mental Health Awareness Month
Comedy Central
I May Destroy You
HBO, Verb
MTV Teen Code on Mental Health
ViacomCBS
One Call A Day
Cox Communications
Seize the Awkward: “Whatever Gets You Talking”
The Ad Council, The American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), Droga5
The Secret Life of Lele Pons
YouTube Originals

Public Health

"Meth. We're on it." The anti-drug campaign that worked.
broadhead., South Dakota Department of Social Services
Big Facts, Small Acts: Cover Our Community
Chemistry, Big Facts Small Acts
Cover smart. Do your part. Slow the spread.
National Institute of Standards and Technology
DiDi Hero
We Are Social, DiDi Australia
We Are The Countervirus
Madwell
Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.
The Flex Seal® Family of Products

Social Justice

#BlackLivesMatter
OkCupid
Bear Witness: Take Action
YouTube Originals
Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Lift Every Voice: Black History Month
Creative X
Protest + Vote = Change
Human Rights Campaign
Talk Boring to Me
Jacob Kornbluth Productions
Vegas' Parking Lot Solution to Covid Homelessness Crisis
In the Now

Youth & Family

Keep Learning and Stay Safe Under COVID-19 Through K-Pop
Millenasia, Varkey Foundation, UNESCO
Lessons of Auschwitz: VR tribute by school students
RT
Lunch Doodles With Mo Willems!
The John F. Kennedy Center for the Performing Arts
The Pledge for Paternity Leave
Edelman, Dove Men+Care
What's Love?
RPA Adversting, LGBT Los Angeles
You Can't Imagine the Reward
Barbarian, Ad Council, Adopt US Kids

Animal & Wildlife

A Wild Life - Our Better World's Wildlife Series
Our Better World - Singapore International Foundation
Crunchyroll - Anime Heroes for Aussie Wildlife
Crunchyroll
Disney The Lion King Protect the Pride
The Walt Disney Company
Inspiring Pet Parents & Animals Lovers Through a Global Pandemic
ForwardPMX, Best Friends Animal Society
Kitten Bowl VII
Crown Media Family Networks
KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America

Civic Engagement

As Restaurants Closed Due to COVID-19, Restaurant Workers Fought for Aid
National Restaurant Association using Phone2Action technology
Consumer Reports #PutPeopleFirst Pandemic Campaign
Consumer Reports using Phone2Action technology
Executive Command by iCivics.org and Filament Games
Filament Games, iCivics.org
Nurses on the COVID19 Frontlines Took to Social Media and Demanded Protection
American Nurses Association using Phone2Action technology
Our Power
March For Our Lives
The System: Who Rigged It, and How We Fix It with Robert Reich
Inequality Media
Univision's Cuenta Conmigo
Univision Communications Inc.

Diversity & Inclusion

"A Show of Hands"
HEVĒ, The Society for Human Resource Management (SHRM)
AMC Networks Black History Month PSA Campaign
AMC Networks
Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Dragged: Queen Unique
In The Know
Google for Startups: Amplifying the voices of underrepresented founders
Methods+Mastery, Google for Startups
Google Pixel Creator Labs
LENS, Google - Marketing Hardware for Pixel
Lift Every Voice: Black History Month
Creative X
The Greatness of Girls
Mom.com

Emergency Relief

Bacardi Limited COVID Relief for the Community & Industry
Bacardi Limited
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
United Nations Foundation
Fullscreen Small Biz Playbook
Fullscreen, Small Businesses
One World: Together at Home
Global Citizen
The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives
Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.
The Flex Seal® Family of Products

Gender Equality

#AcceptanceMatters
Mastercard, Ketchum, McCann, BMF
Combating Hate by Celebrating the Visibility of the Transgender and Non-Binary Community
Human Rights Campaign
Fundamental: Gender Justice. No Exceptions.
YouTube Originals
Make Some Noise :: #WomensHistoryMonth
Creative X
Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)
Huge, PERIOD: The Menstrual Movement
The Moment
Publicis North America, Citi
The Pledge for Paternity Leave
Edelman, Dove Men+Care

Immigration & Refugees

Everyone Counts Campaign
Blue State, UNHCR, the UN Refugee Agency
Fortify Rights/Doha Debates Rohingya Instagram Fellows
Doha Debates and Fortify Rights
In The Know Next Gen: Sara Mora
In The Know
Refugee Mali Digius' hidden diamonds turn into the American Dream
Iron Light, Think Freely Media

Medical Research

Big Virtual Climb: Leukemia & Lymphoma Society + Collab
Collab, Leukemia & Lymphoma Society
Global Goal: Unite for Our Future
Global Citizen
Together, Tougher Than Cancer
WWE

Poverty & Hunger

Audible + Newark
Audible, Franklyn, BerlinRosen, Brobel Design
Imperfect Foods' Reduced Cost Box Program
Imperfect Foods
Invisible People: Changing the Story of Homelessness
Invisible People
No Kid Hungry Live with Busy Philipps
Telescope Inc., No Kid Hungry, Praytell
OpsRoofUp - a community response to hunger during COVID-19
Our Better World - Singapore International Foundation
The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives

Racial Equality

AMC Networks Black History Month PSA Campaign
AMC Networks
Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Incompetent Cop Body-Slams Innocent Black Man
In the Now
Lift Every Voice: Black History Month
Creative X
Univision’s Se Habla USA – Confronting Racism in the Latino Community
Univision Communications Inc., Se Habla USA, Univision Creator Network, Artisan Agency
While We Breathe Trailer
Way To Blue, While We Breathe

Veteran & Service Support

AMERICAN LEGION POST 483 Community Service Skills Initiative Program
AMERICAN LEGION POST 483

By Campaign

Global Campaign

#AloneTogether
ViacomCBS
A Piece Of Me
UNFPA, the United Nations Population Fund
Keep Learning and Stay Safe Under COVID-19 Through K-Pop
Millenasia, Varkey Foundation, UNESCO
Participant’s Fight Forever Chemicals Campaign
Participant Media
We Are The Countervirus
Madwell
World No Tobacco Day
Rooftop, World Health Organisation

Mobile Campaign

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”
AdTheorent and Ad Council, Goodwill
Hunger: Not Impossible
Not Impossible Labs, Hunger: Not Impossible
Lift Every Voice: Black History Month
Creative X
Stella Rosa Wines VIP App
Stella Rosa Wines

On a Shoestring

Big Facts, Small Acts: Cover Our Community
Chemistry, Big Facts Small Acts
Climate Cardinals
Climate Cardinals
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
United Nations Foundation
Joke a Day for MDA
MWWPR, Muscular Dystrophy Association
Saving the California Flower Farmers
Rock Harbor Marketing, California Cut Flower Commission
staying in with philosophy
philosophy

Social Movement

#VenmoItForward
Venmo
Alzheimer’s Association United Campaign
Cramer-Krasselt, Alzheimer's Association
Home Is Here: The Voices of Undocumented People at the Supreme Court
United We Dream Network
Lift Every Voice: Black History Month
Creative X
The Pledge for Paternity Leave
Edelman, Dove Men+Care
Verizon - PayItForwardLIVE
R/GA, Verizon
WE ARE THE DREAM: ROAD TO YOUR DREAMS
HBO, Allied Global Marketing

Integrated Campaign

Disney The Lion King Protect the Pride
The Walt Disney Company
Education City Speaker Series: Race and Identity in the 21st Century
Qatar Foundation
KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Lift Every Voice: Black History Month
Creative X
Make-A-Wish® Wishes Need Stars Like You
Make-A-Wish; Team One
Smile with Lay’s
Ketchum, The Marketing Arm, OMD, NowThis, Group Nine's Brandshop and Facebook, Lay's (Frito-Lay North America)

Multi-Platform Campaign

#AloneTogether
ViacomCBS
Camp Hello Bello
Brains on Fire, Hello Bello
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
United Nations Foundation
DiDi Hero
We Are Social, DiDi Australia
Music Moments
Creative Artists Agency, Alzheimer's Association
Univision's Cuenta Conmigo
Univision Communications Inc.

Pro Bono

Global Pride Crossing
We Are Social Singapore, Swipe Back, InterPride, European Pride Organisers Association (EPOA)
Make-A-Wish® Wishes Need Stars Like You
Team One, Make-A-Wish
Men Pay For Toilet Paper In Public Restrooms (Like Women Do For Tampons)
Huge, PERIOD: The Menstrual Movement
Profiles in Resilience Poster Series
Real Chemistry, International AIDS Society (AIDS 2020)
Tackle Can Wait
Fingerpaint, Concussion Legacy Foundation
The Ash Globe
The Works Agency, Greenpeace Australia Pacific

Partnerships

B2B

Backpacks for a Bright Future: Effectv Helps Kids in Need
Effectv, in partnership with Kids in Need Foundation
Hunger: Not Impossible in partnership with Salesforce and Postmates
Not Impossible Labs
IBM + Chemonics: Global Health and Intelligent Supply Chains
IBM Originals
Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.
The Flex Seal® Family of Products

Corporate-Community

Empowering Seniors with DBS Digital Banking
DBS Bank
Gratitude
Olo
Nickelodeon Community Efforts (NiCE)
Nickelodeon
POSB Jolly: Fostering Inclusiveness for Singapore's Migrant Worker Community
DBS Bank
STEM Careers Coalition from Discovery Education
Discovery Education
Subway® elevates communities for Hunger Action Month
Proof Advertising, Subway® Restaurants

Media Partnership

AMC Networks’ We’re With You PSA Campaign
AMC Networks, AMC Networks
HBO Insecure S4 Genius Partnership
HBO (brand), Genius (partner)
MTV's 2020 Prom Challenge
ViacomCBS and When We All Vote
Participant’s Fight Forever Chemicals Campaign
Participant Media
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
The Ad Council, The Alzheimer's Association
The Endless Letter on Instagram Stories
RT
Welcome to Chechnya x them. interactive article
HBO, Conde Nast (them.), Hearts + Science

Business-NGO

“Drink Responsibly. #SexResponsibly” from Absolut, Pernod Ricard USA and RAINN
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
Disney The Lion King Protect the Pride
The Walt Disney Company
GroundTruth & No Kid Hungry partner to drive over 11k visits to meal distribution sites for COVID19
GroundTruth, No Kid Hungry
HARMAN & 1,000 Dreams Fund Support Women in STEM
HARMAN & 1,000 Dreams Fund
Teens for Jeans
DoSomething.org, Aéropostale
The Other Bar
Make Honey, FairChain Foundation / UNDP

Influencer & Celebrity

#TheRealHeroes Project
72andSunny Los Angeles, Sports United: MLB, MLS, NFL, NHL, NBA, WNBA, ATP, WTA, NWSL, USGA, NASCAR, Activision, EA, WWE
Back The Front Line | Mount Sinai Strong
Mount Sinai Health System
Celebrity Jackbox: Games & Giving
Telescope Inc., Jackbox Games, Mission Control Media, 3 Arts Entertainment
Chipotle’s Philanthropic Virtual Prom After Party
Chipotle Mexican Grill, Day One Agency, BCW
Gratitunes
FlyteVu, Vanderbilt University Medical Center
Hey There, Human
SoulPancake
Kevin Bacon's #IStayHomeFor Campaign
SixDegrees.Org, Viewpoint, Mossy Creative, McCann
T-Mobile #TossYourCap TikTok Challenge
T-Mobile, 160over90, Conill Advertising, Essence Global, Premier Music Group, Acceleration
YouTube Creators for Change on Girls’ Education with Michelle Obama
YouTube Originals

Video Content

Augmented Reality

Still Here Audio and AR
AJ Contrast, Al Jazeera Digital

Documentary Short

A Piece Of Me
UNFPA, the United Nations Population Fund
Africatown
Wondros, Everfi
Ktown for All Helping Homeless People in Los Angeles’s Koreatown
Invisible People
Lessons of Auschwitz: VR tribute by school students
RT
redfish
redfish
Tending to the Wounds of Homelessness During the Coronavirus Pandemic
Invisible People

Video Series

"Together at Home" Instagram Concert Series
Global Citizen
Good People
In The Know
Gratitude
Olo
In The Know: Futurists
In The Know
Justin Bieber: Seasons
YouTube Originals
LinkedIn Changemakers launch video series, by Brands2Life
Brands2Life, LinkedIn
VH1's Black Girl Beauty
ViacomCBS

Animations

Akima's Iñupiaq Shareholders
Yes& Agency, Akima
Mindfull
Creative X
Teaching is Powerful
McKnight Foundation
War: Kids' Drawings in VR animation
RT

Comedy Video

Comedy Central's Pollwrkr App
ViacomCBS
Joke a Day for MDA
MWWPR, Muscular Dystrophy Association
The J.J. Bot
Omaze
We Save Balls
MANSCAPED & Testicular Cancer Society

Live Streaming

"Together at Home" Instagram Concert Series
Global Citizen
Celebrity Jackbox: Games & Giving
Telescope Inc., Jackbox Games, Mission Control Media, 3 Arts Entertainment
I May Destroy You
HBO, Verb
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
United States Holocaust Memorial Museum
Twitch Stream Aid
Twitch
Verizon - PayItForwardLIVE
R/GA, Verizon

Virtual Reality

Lessons of Auschwitz: VR tribute by school students
RT
Still Here
AJ Contrast, Al Jazeera Digital
War: Kids' Drawings in VR animation
RT

By Platform

Facebook

#stage13supports Asian-Owned Restaurants During the Pandemic
Stage 13
AARP: Helping the 50+ Community Navigate COVID-19
Grey Group, AARP
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
Real Chemistry, City of Hope
In The Know
Verizon Media
MACI 'Our Next Move' Campaign
AbelsonTaylor, Vericel
OUTLOUD: Raising Voices
JJLA
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
The Ad Council, The Alzheimer's Association

Twitter

Celebrating generations of Black entrepreneurs during Black History Month
Methods+Mastery, Google for Startups
Cultivate the Future of Farming
Chipotle Mexican Grill, Day One Agency, BCW
Music Moments
Creative Artists Agency, Alzheimer's Association
The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Ad Council & Twitter ArtHouse
VH1's RuPaul’s Drag Race S12 RuVeal
ViacomCBS

Instagram

"Together at Home" Instagram Concert Series
Global Citizen
Chipotle’s Philanthropic Virtual Prom After Party
Chipotle Mexican Grill, Day One Agency, BCW
Girls Room
ATTN:, Dove
Gratitunes
FlyteVu, Vanderbilt University Medical Center
Hey There, Human
SoulPancake
The Endless Letter on Instagram Stories
RT

TikTok

Busting Myths and Casting Spells to tackle COVID-19
British Red Cross
T-Mobile #TossYourCap TikTok Challenge
T-Mobile, 160over90, Conill Advertising, Essence Global, Premier Music Group, Acceleration
This is Quitting
72andSunny Los Angeles, truth
Waste-Ed
Maffick

YouTube

I'm Gay - Eugene Lee Yang
The Try Guys 2nd Try LLC
Invisible People: Changing the Story of Homelessness
Invisible People
One World: Together at Home
Global Citizen
Stephen Sharer Shorty Award Nomination
Stephen Sharer

Content and Strategy

Artificial Intelligence

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”
AdTheorent and Ad Council, Goodwill
Eos Bioreactor
Hypergiant Industries
IBM + Chemonics: Global Health and Intelligent Supply Chains
IBM Originals
MediFind – Your Guide to Finding Better Care, Faster.
MediFind

Community or Employee Engagement

"Wise Friend” Lends a Helping Hand: AARP’s Social Response During the Start of the COVID-19 Pandemic
AARP
Baskin-Robbins Pint-Sized Heroes
22squared, Baskin-Robbins
DBS Giving Tree
DBS Bank
KFC Feeding Our Communities
Edelman, Kentucky Fried Chicken (KFC)
KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Nickelodeon Community Efforts (NiCE)
Nickelodeon
Plant A Tree Day with One Tree Planted
One Tree Planted
Subaru Celebrates Pets by Establishing National Make a Dog’s Day
Subaru of America

Data Visualization

The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives

Hashtag

#VisibleActsofKindness
Visible, brand creator; The Harris Agency, responsible for public relations; Madwell, community management
Kevin Bacon's #IStayHomeFor Campaign
SixDegrees.Org, Viewpoint, Mossy Creative, McCann
Showing the World That #CovidCantStopGOOD
Network for Good, BRINK

Images

ATLANTA’S MISSING AND MURDERED: PIECES OF ATLANTA
HBO, Allied Global Marketing
KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC

Organic Promotion

Donor Hero Moment of Silence
Indiana Donor Network
Lifting Black Voices UK
Creative X

PSA

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
Pernod Ricard North America, Absolut, RAINN (Rape, Abuse & Incest National Network), Weber Shandwick, United Entertainment Group, BBH, 360i
AMC Networks’ We’re With You PSA Campaign
AMC Networks, AMC Networks
Contagion PSA
Participant
Juneteenth / The Loud House PSA
Nickelodeon
Juneteenth Instagram Story
Nickelodeon
Tackle Can Wait
Fingerpaint, Concussion Legacy Foundation
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
The Ad Council, The Alzheimer's Association

Storytelling

Avatars Inc
XPRIZE
Fighting Covid On The Farm
Direct Relief
Fortify Rights/Doha Debates Rohingya Instagram Fellows
Doha Debates and Fortify Rights
Goalcast best in storytelling
Goalcast
Lessons of Auschwitz: VR tribute by school students
RT
Music Moments
Creative Artists Agency, Alzheimer's Association
The Endless Letter on Instagram Stories
RT
The Unified Generation
CLICKON Media, Special Olympics

Video

Lessons of Auschwitz: VR tribute by school students
RT
LinkedIn Changemakers launch video series, by Brands2Life
Brands2Life, LinkedIn
MTV Teen Code on Mental Health
ViacomCBS
Music Moments
Creative Artists Agency, Alzheimer's Association
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Planned Parenthood Federation of America
Tackle Can Wait
Fingerpaint, Concussion Legacy Foundation

Call to Action

#BuyBlack Campaign
Creative X
American Airlines & Stand Up To Cancer - Life's Journeys
Serendipity Works, American Airlines
Comedy Central's Power the Polls
ViacomCBS and Power the Polls
Joke a Day for MDA
MWWPR, Muscular Dystrophy Association
One World: Together at Home
Global Citizen
Saving the California Flower Farmers
Rock Harbor Marketing, California Cut Flower Commission
The 2020 Call for Code Global Challenge
IBM and the David Clark Cause

Contest or Promotion

JetBlue Healthcare Heroes
Brand: JetBlue Agencies/Organizations Involved: Promosis, Inc.; Fair Share Consulting Inc.; Mediahub Mullen Lowe; Forethought

Games

Celebrity Jackbox: Games & Giving
Telescope Inc., Jackbox Games, Mission Control Media, 3 Arts Entertainment
Global Pride Crossing
We Are Social Singapore, Swipe Back, InterPride, European Pride Organisers Association (EPOA)

Humor

Scrubhub
Atlas + Suzy, Pornhub
We Save Balls
MANSCAPED & Testicular Cancer Society

Music & Dance

Brainwashed By Toons
Rafael Raffaele Entertainment, Funny Or Die
Keep Learning and Stay Safe Under COVID-19 Through K-Pop
Millenasia, Varkey Foundation, UNESCO
Living Lyrics: An Experiential Art Installation
Made of Lionesses, Jimmy Miller Memorial Foundation
Music Moments
Creative Artists Agency, Alzheimer's Association
Seize the Awkward: “Whatever Gets You Talking”
The Ad Council, The American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), Droga5

Podcast

AARP's The Perfect Scam Podcast
AARP Studios
Coronavirus: Fact vs. Fiction (CNN)
CNN
HBO Insecure “InsecuriTEA” Podcast
HBO (brand), Team Epiphany (agency), Loudspeakers Network (production company)
Important, Not Important podcast
Important, Not Important
Red, Blue, and Brady: Racial Justice and Gun Violence Podcast Series
Brady: United Against Gun Violence
True Stories of Good People
GoFundMe

Real Time Response

Built By Girls exec shares about how we can support women from afar
In The Know
COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
United Nations Foundation
Hey There, Human
SoulPancake
KOALAS OF NYC
CUMMINS&PARTNERS, KOALAS OF NYC
Ogden's Own #SupportLocal Campaign
GreenRoom, Ogden's Own Distillery
One World: Together at Home
Global Citizen
The World’s Tallest Donation Box
MullenLowe MENA FZ LLC, Mohammed bin Rashid Al Maktoum Global Initiatives

User Generated Content

#TeamLA Social Impact Campaign
UCLA Health
Coping with COVID-19
Rooftop, UNICEF
ER Nurse Films Losing Battle With Covid-19
In the Now
Showing the World That #CovidCantStopGOOD
Network for Good, BRINK
The Virtual National Forest
Day One Agency, Duncan Channon, Golin, Geometry, Mindshare, Black Forest
World Bank Group – #YouthOnCovid19 Campaign
World Bank Group