ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

#TeamLA Social Impact Campaign

Gold Distinction in User Generated Content

Entered in Multi-Platform Campaign

About this entry

At UCLA Health, our vision is to heal humankind, one patient at a time. As COVID-19 struck, our patients were scared, and our commnity felt lost. As California's #1 hospital, UCLA took it upon itself to bridge the quarantined communities during an unprecendented lockdown and engaged our communities in the #TeamLA movement.

#TeamLA is a way for all of Los Angeles to rally together and support each other in the fight against this pandemic.

#TeamLA connects us and our actions, even if we have to stand apart. It joins all of our efforts in a common cause; those who have to stay at home, the front-line health care workers, grocery store clerks, delivery drivers, and other essential service providers. It’s a way to see the efforts our fellow Angelenos are making on our behalf, share our efforts, and say thank you.

UCLA Health created a new type of musical therapy through social media that compelled people all over the world to wear a mask, stay physically distant, while feeling connected through dance.

With the UGC Tiktok campaign alone, we generated 749 user participation, 7,096,306 views, and 915,477 user engagements within the one-month campaign period.

In addition

Why does this entry deserve to win?

We encouraged our followers and community the use #TeamLA to share the good, the compassionate, and the inspirational things they are doing to help in these uncertain times. We provided social media users a way to show that they're part of the team by using #TeamLA on all your posts.

As part of our User Generated Contentcampaign, we leveraged Tiktok to inspire hope, encourage safety and prevention, and unified citizens of Los Angeles and the world in collective resolve.

We recorded two covid “fight songs” and choreography to share with a select group of influencers, which turned into music videos designed for fans to interact with, using Tiktok's duet function. This strategic set up built a foundation for user-generated content and scaled organic engagement. In less than 1 month, we generated 749 user participation, 2,096,306 views, and 915,477 user engagements within the one-month campaign period.

Further, we continue to repurpose these music videos on our owned Instagram, Facebook, Twitter, Youtube, Snapchat and Weibo (combined 500K+ existing followers) channels to maximize engagement with our global audience. This mulitchannel approach resulted in 120 million impressions, 5.3% engagement rate, and 109% increase in NPS.

Results

- 120 million impressions, far exceeding original goal. 

- 5.3% engagement rate, exceeding industry engagement rate benchmark.

- 109% increase in NPS over previous year

- Celebrity & influencer answered our call and lended their generous support, including:

 

Media

Video for #TeamLA Social Impact Campaign

Produced by

UCLA Health

Links

Entry Credits