Best Multi-Platform Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 5th Annual Shorty Social Good Awards Best Multi-Platform Campaign

This award honors the most effective and creative social good campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Winner

Multi-Platform Campaign

At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands (led by MTV) realized there was an urgent need to educate audiences on the importance of social distancing and staying home. Bars were packed, and students were heading off to spring break despite reports of the virus’ severity. To help flatten the c…

Finalists

Multi-Platform Campaign

COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation

COVID-19 showed us that diseases don’t respect borders; that humanity is only as strong as our weakest; and that we all depend on each other. The pandemic spread exponentially, and rapidly overwhelmed health systems, taking a huge toll on lives and livelihoods. So, when the World Health Organization (WHO) came to us in late February 2020 for help,…

Multi-Platform Campaign

When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportunity to help drivers and riders get around safely, if they ever needed to. But while the majority of us were confined at home, healthcare workers were the ones bravely going to work every day to help keep the pandemic at bay; so they needed a safe, hyg…

Multi-Platform Campaign

Camp Hello Bello

Almost overnight, COVID-19 changed the world. For so many, including parents with young children, it’s been a time full of anxieties and unknowns… not to mention, those young children have been home all day. As a direct response to this challenge, Brains on Fire and Hello Bello launched Camp Hello Bello with co-founders Kristen Bell and Dax She…

Multi-Platform Campaign

The Alzheimer’s Association wanted to leverage the universal love and connectivity of music to reach new audiences, drive awareness and concern for Alzheimer’s and all other dementia, and engage the public in conversation in order to advance the fight to end Alzheimer’s disease. Storytelling is instrumental in raising concern and awareness of Alz…

Multi-Platform Campaign

Univision's Cuenta Conmigo

Univision's year-long, Cuenta Conmigo (Count on Me) campaign raised awareness about the importance of the 2020 Census, with the objective of motivating Latinos in the United States to complete their form, especially those that reside in hard-to-count communities. Latinos have been historically underrepresented in the Census for decades; resulti…

Nominees

Multi-Platform Campaign

#TeamLA Social Impact Campaign

At UCLA Health, our vision is to heal humankind, one patient at a time. As COVID-19 struck, our patients were scared, and our commnity felt lost. As California's #1 hospital, UCLA took it upon itself to bridge the quarantined communities during an unprecendented lockdown and engaged our communities in the #TeamLA movement. #TeamLA is a way for all of Los…

Multi-Platform Campaign

Empowering Heroes on the Front Line during COVID-19

Welcome to the first pandemic of the modern age. Does your organization have a plan for keeping the devices held by thousands of your front-line workers clean and COVID-free? How about healthcare workers who are treating COVID-19 patients – are their devices clean? Are you keeping your employees six feet apart? What about limiting sales of rubbing alcohol s…

Multi-Platform Campaign

Matter of Moments: Recognizing AFib-Stroke Risk

Our objective was to understand how aware people in the U.S. are about AFib and its connection to stroke, as well as share our learnings with the public through raising visibility of AFib. i.e. How it increases stroke risk, the importance of a timely diagnosis and driving people to the Matter of Moments microsite for more information via a targeted, multi-c…

Multi-Platform Campaign

Qatar Resilience Campaign

Amid the outbreak of COVID-19, Qatar Foundation (QF) launched a campaign promoting the Foundation’s commitment to innovation and readiness in responding, proactively, to the unexpected challenges caused by the crisis. This campaign, which we named the Qatar Resilience Campaign (QRC), reflects the pivotal role of the QF community in supporting the country's …

Multi-Platform Campaign

Showing the World That #CovidCantStopGOOD

As many as one-third of nonprofits will close permanently in the wake of COVID-19, with already under-resourced small charities suffering the most. And shutdowns occurred at the worst possible time for small nonprofits – just in time to cancel the spring fundraising events season, when small charities raise part of their operating revenue for the year. A…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.