Best Multi-Platform Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 4th Annual Shorty Social Good Awards Best Multi-Platform Campaign

This award honors the most effective and creative social good campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Winner

Multi-Platform Campaign

For World Refugee Day 2019, the International Rescue Committee (IRC) partnered with Big Spaceship to produce a multi-platform campaign designed to inspire the global public to renew their commitment to supporting — and welcoming — refugees. With the number of refugees continuing to rise, and with more countries closing borders and refusing to …

Finalists

Multi-Platform Campaign

Roo High School, where no [sex ed] question is off-limits

In the US only 24 states mandate sex education. And only 13 of those states require it to be “medically accurate.” With sex ed funding decreasing and online misinformation increasing, teens have a massive knowledge gap in sex ed. To solve this problem, Planned Parenthood created a judgement-free sex ed chat bot called Roo to answer all those a…

Multi-Platform Campaign

Saving the Dow Dogs

It’s hard to imagine a dog just like the one you love at home being force-fed pesticides, his chest opened and flooded with toxic substances. But scenes like this play out every day at animal testing laboratories around the country. Many labs test on beagles because of their gentle, trusting dispositions. We wanted to expose this practice. Our …

Multi-Platform Campaign

Changing the Game

The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achie…

Multi-Platform Campaign

Engaging Heart and Minds on Global Hunger

World Food Program USA (WFP USA) is a U.S.-based non-profit organization dedicated to building support within the U.S. for the United Nations World Food Programme (WFP). It works with U.S. policymakers, corporations, foundations and individuals to help provide financial and in-kind resources and develop policies needed to alleviate global hunger. …

Multi-Platform Campaign

Put Chemo to the Test

Genomic Health aimed to create acompelling direct-to-consumer digital campaign to raise awareness of its Oncotype DX Breast Recurrence Score testand its clinical evidence, leveraging the TAILORx results, to further demonstrate the value of the test in identifying which women will or will not benefit from chemotherapy. Put Chemo to the Test is mean…

Nominees

Multi-Platform Campaign

Connor’s Cure “Superstars of Tomorrow”

The objective of Connor’s Cure “Superstars of Tomorrow” campaign was to rally and unite the entire WWE Universe to raise awareness and provide resources, strength and hope to those battling pediatric cancer. In 2014, Stephanie McMahon, Chief Brand Officer at WWE, and her husband, Paul “Triple H” Levesque, Executive Vice President, Talent, Live Event…

Multi-Platform Campaign

Sport for the Mind: Sportscasting Robotics with a Multi-Channel Social Media Campaign

Experts estimate that the United States alone will need to fill 3.5 million STEM (Science, Technology, Engineering, Mathematics) jobs within the next five years, with as many as two million positions going unfilled because of lack of qualified candidates. This shortage hampers progress in areas from climate to medicine. For thirty years, FIRST – For the …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.