3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

Best Multi-Platform Campaign

This award honors the most effective and creative social good campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Finalists

finalist
#BeMyNeighbor Campaign - Because a little kindness makes a world of difference.
The "Won't You Be My Neighbor?" #BeMyNeighbor digital campaign sought out to honor Mister Rogers' legacy by encouraging everyone to spread kindness to every corner of the world. To offset the negativity on the internet, the campaign leveraged multi-platform and real-world activations.Our goal was to bring back the nostalgia of Mister Rogers' Nei...
finalist
#PowerlessQueen
Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in Ind...
finalist
Cant Judge A Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "...
finalist
Make-A-Wish® “Wishes Take Muscle” Campaign
On March 29, 2018, Make-A-Wish launched the 360-degree, multi-platform marketing campaign "Wishes Take Muscle" in collaboration with TBWA\CHIAT\Day and WWE. The objective of this campaign was to communicate that Make-A-Wish is an essential part of a child's medical treatment plan because wishes have proven physical and emotional benefits that ca...
finalist
National Geographic: The Moment
For 130 years, National Geographic has led conversations on topics that matter, using their iconic yellow border to frame critical issues that impact our world. As the #1 brand on social media for the fourth year running, the reach and engagement levels they've amassed are globally unmatched.With more than 420 million followers across platforms,...
finalist
Rest In Power: The Trayvon Martin Story
To follow-up on the Peabody Award winning docu-series Time: The Kalief Browder Story, Paramount Network once again partnered with Executive Producers Shawn Carter and The Cinemart on the 6 part docu-series Rest In Power: The Trayvon Martin Story. Paramount Network was primarily interested in telling this powerful and important story, and fosteri...

Nominees

Deloitte Impact Day 2018
Deloitte's annual day of service—Impact Day—is a longstanding tradition and a celebration of Deloitte's year-round commitment to collectively making an impact that matters in our communities across the US. On Impact Day, our US professionals come together in collaboration with organizations across the country to support the needs of communities where we l...
EIF Presents: XQ Super School Live
Over the past century, America has witnessed radical technological advancements: we've gone from a Model T to a Tesla, and from a switchboard to a smartphone. Throughout it all, the public high school experience has remained virtually unchanged. As a society we have learned so much about learning, yet the high school system has stayed frozen in time.Recog...
Engaging Global Audiences around the World Bank Spring Meetings
Engaging our global audience across digital platforms is a major priority for the World Bank corporate communications team throughout the year. However, during two key moments each year —The World Bank - IMF Spring and Annual Meetings — Finance Ministers, official delegates, thought leaders, CEOs, and a host of guest speakers from around the world convene...
Getty Unshuttered
Getty Unshuttered is an innovative multi-platform teen arts program offered by the J. Paul Getty Museum and inspired by Genesis Motor America. Beginning with our belief that everyone is an artist, we created an accessible online platform that empowers teens to change the world through photography--both by telling their stories and advocating for causes th...
Make History Now
With the digital revolution, banking is being fundamentally redefined. At 50, DBS, like banking, is at a crossroads. The "Live More, Bank Less" ethos embodies the belief that the bank needs to remain at the forefront of change in the next 50 years. This includes providing the next generation with opportunities to come together to create innovative solutio...
Meet the Social Innovators of Asia’s Future
With the digital revolution, banking is being fundamentally redefined. At 50, DBS, like banking, is at a crossroads. The "Live More, Bank Less" ethos embodies the belief that the bank needs to remain at the forefront of change in the next 50 years. This includes providing the next generation with opportunities to come together to create innovative solutio...
Parallel Wireless connecting things and people at home, work, school, play and in emergencies.
Mobile World Congress is the largest technology trade show in the world with thousands of people competing for visibility and leads. This year's MWC brought over 100K attendees and represented over 200 countries. For our presence at MWC, Parallel Wireless designed an inclusive nine-week promotional plan spanning from 1/1/18 to 3/2/18. The nine-week progra...
SheIS x USTA Embrace All
In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative whi...
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating the brand'...
US Open Art Courts x Chase
5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was promoted usi...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City