entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

#PowerlessQueen

Finalist in On a Shoestring, NGO, Twitter, Call to Action, Influencer & Celebrity, Hashtag, Multi-Platform Campaign

Entered in Education

About this entry

Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in India each year due to the deep rooted misogyny in Indian society.

The core objective was to create an awareness campaign on International Women's Day about the state of women in our country today and raise donations for Nanhi Kali which focuses on educating underprivileged girls.

Why does this entry deserve to win?

Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. They are not allowed their basic right to education which leads to them being powerless.

With this insight, we created a new kind of chess. We created an online game wherein one could play chess but with a Powerless Queen wherein she couldn't move a single step and was restrained to her block. The campaign launched with a video featuring India's #2 ranked chess player 'Tania Sachdev' who challenged people to play the game on the website and try to win it with a Powerless Queen.

People who lost could take two actions - they could share their experience on Twitter & Facebook as well as donate to the cause of Nanhi Kali for the education of the girl child. To take the concept of Powerless Queen into the physical world, The Chess School of India and The Coach Crew came together to organize chess tournaments which was participated in by school students from across schools. Along with this a mobile-friendly website and a mobile app was also launched.

Results

The campaign was supported and appreciated by many people on various social media platforms and many renowned people from the Chess Fraternity.

#PowerlessQueen trending topic in India

Donations of 40,000 hours of education for underprivileged girls

1.1 Million Views on video

300 Million Organic Impressions with India's national TV channel DD news covering it along with NDTV.

52,000+ Game Plays

International Chess Grandmasters organically got involved and endorsed the campaign and they were:

- World Rapid Chess Champion 'Viswanathan Anand'

- Hungarian Woman Grandmaster ''Anna Rudolf'

- Hungarian Woman Grandmaster and Ambassador of Chess and Education & UN Planet 50-50 Champion 'Judit Polgar'

- Two-time United States Women's Champion 'Jennifer Shahade'

- Four-time Dutch Chess Champion 'Anish Giri'

- Five-time Danish Chess Champion and current coach to World number one Magnus Carlsen, 'Peter Heine Nielsen'

Media

Video for #PowerlessQueen

Produced by

WATConsult, Project Nanhi Kali

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City