Best use of Call to Action in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

Winner

#PowerlessQueen

Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in India…

Finalists

130 million girls worldwide are denied an education for a variety of reasons, from cultural norms and costs, to violence and extremism. The result is that these 130 million girls don't have a fair chance to live a decent and productive life, and the entire world misses out by not benefiting from their potential. Over the past year, ONE has used th…

A Paws-itive Change: Guide Dogs fetches a 200% increase in puppy sponsorships

Guide Dogs is a charity committed to ensuring people who are blind or partially sighted enjoy the same freedom of movement as everyone else. Donations to Guide Dogs can come in the form of puppy sponsorships, which allow donors to contribute to the cost of training a puppy from a six-week-old bundle of fur to a fully-qualified guide dog. During th…

Citi’s “That Giving Feeling” Campaign for No Kid Hungry

Citi's mission is to enable progress for our clients and for the communities we serve. We want to help people feel good and optimistic about what's next for them. Given that for the first time in US history, over half of the children in our public schools are from low-income families and childhood hunger is impacting 13 million kids across America…

Patagonia Action Works

Patagonia's mission statement is: build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis. For 33 years, Patagonia has supported over 1,000 environmental groups by donating 1% of their sales to the preservation and restoration of the natural environment. We built Patagonia Act…

Price on Our Lives

We created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were d…

Nominees

"If You Mentor Me..."

MENTOR believes in youth speaking for themselves. "If You Mentor Me…" is a compelling reminder of the potential and power of mentoring relationships to build bridges and expand possibilities -- for young people and adults alike. We believe that these mentoring relationships play a key role in creating opportunities and advancing equality for youth and their…

80% of moms in the US feel “mom shamed,” yet less than 1% change their parenting style because of it. In other words: moms face a lot of unfair judgment disguised as helpful advice but they don’t want to hear it. To make matters worse, moms on a tight budget feel like they’re constantly being judged for what they choose to feed their kids. In the US, or…

Brita Filter for the Future

While students across the country are being put through the paces on fundamentals like reading, writing and arithmetic, school officials themselves are conducting water-quality tests to make sure students' well-being is protected, while also encouraging them to drink more water as a building block for overall health.Nationwide, these tests are uncovering le…

Getty Unshuttered

Getty Unshuttered is an innovative multi-platform teen arts program offered by the J. Paul Getty Museum and inspired by Genesis Motor America. Beginning with our belief that everyone is an artist, we created an accessible online platform that empowers teens to change the world through photography--both by telling their stories and advocating for causes that…

Home Runs for Hurricane Recovery

In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major success.

Not Happy or Healthy

Tobacco is still the number one cause of preventable death in the US, killing more Americans each year than AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined. It's the only consumer product that can kill people when used as intended, and it definitely doesn't belong in pharmacies. Which is probably why in 2014, CVS Pharmacy -- the l…

Pet Partners Advocacy Social Media Campaign

Pet Partners is the national leader in demonstrating and promoting animal-assisted therapy, activities, and education. With thousands of dedicated volunteers and their pets, our Therapy Animal Program touches a variety of clients in the U.S. and abroad, including veterans with PTSD, seniors living with Alzheimer's, students with literacy challenges, patient…

Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indust…

This is My Brother

As the American Experience team was preparing for the rebroadcast of their popular 2010 documentary Roads to Memphis for the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., Digital Editor Lauren Prestileo found herself fascinated by a young man interviewed as he was marching in Memphis just a few days after the assassination. Who was …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!