ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 3rd Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

Finalists

finalist
9 Countries
130 million girls worldwide are denied an education for a variety of reasons, from cultural norms and costs, to violence and extremism. The result is that these 130 million girls don't have a fair chance to live a decent and productive life, and the entire world misses out by not benefiting from their potential. Over the past year, ONE has used th…
finalist
A Paws-itive Change: Guide Dogs fetches a 200% increase in puppy sponsorships
Guide Dogs is a charity committed to ensuring people who are blind or partially sighted enjoy the same freedom of movement as everyone else. Donations to Guide Dogs can come in the form of puppy sponsorships, which allow donors to contribute to the cost of training a puppy from a six-week-old bundle of fur to a fully-qualified guide dog. During th…
finalist
Citi’s “That Giving Feeling” Campaign for No Kid Hungry
Citi's mission is to enable progress for our clients and for the communities we serve. We want to help people feel good and optimistic about what's next for them. Given that for the first time in US history, over half of the children in our public schools are from low-income families and childhood hunger is impacting 13 million kids across America…
finalist
Patagonia Action Works
Patagonia's mission statement is: build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis. For 33 years, Patagonia has supported over 1,000 environmental groups by donating 1% of their sales to the preservation and restoration of the natural environment. We built Patagonia Act…
finalist
Price on Our Lives
We created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were d…

Nominees

"If You Mentor Me..."
MENTOR believes in youth speaking for themselves. "If You Mentor Me…" is a compelling reminder of the potential and power of mentoring relationships to build bridges and expand possibilities -- for young people and adults alike. We believe that these mentoring relationships play a key role in creating opportunities and advancing equality for youth and their…
1-833-Mom-Tips
80% of moms in the US feel “mom shamed,” yet less than 1% change their parenting style because of it. In other words: moms face a lot of unfair judgment disguised as helpful advice but they don’t want to hear it. To make matters worse, moms on a tight budget feel like they’re constantly being judged for what they choose to feed their kids. In the US, or…
Brita Filter for the Future
While students across the country are being put through the paces on fundamentals like reading, writing and arithmetic, school officials themselves are conducting water-quality tests to make sure students' well-being is protected, while also encouraging them to drink more water as a building block for overall health.Nationwide, these tests are uncovering le…
Getty Unshuttered
Getty Unshuttered is an innovative multi-platform teen arts program offered by the J. Paul Getty Museum and inspired by Genesis Motor America. Beginning with our belief that everyone is an artist, we created an accessible online platform that empowers teens to change the world through photography--both by telling their stories and advocating for causes that…
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major success.
Not Happy or Healthy
Tobacco is still the number one cause of preventable death in the US, killing more Americans each year than AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined. It's the only consumer product that can kill people when used as intended, and it definitely doesn't belong in pharmacies. Which is probably why in 2014, CVS Pharmacy -- the l…
Pet Partners Advocacy Social Media Campaign
Pet Partners is the national leader in demonstrating and promoting animal-assisted therapy, activities, and education. With thousands of dedicated volunteers and their pets, our Therapy Animal Program touches a variety of clients in the U.S. and abroad, including veterans with PTSD, seniors living with Alzheimer's, students with literacy challenges, patient…
RestaurantHER
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indust…
This is My Brother
As the American Experience team was preparing for the rebroadcast of their popular 2010 documentary Roads to Memphis for the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., Digital Editor Lauren Prestileo found herself fascinated by a young man interviewed as he was marching in Memphis just a few days after the assassination. Who was …