entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

RestaurantHER

Finalist in Technology, Blog, Instagram, Snapchat, Data Visualization, Video Series

Entered in Food & Beverage, Gender Equality, Integrated Campaign, Social Movement, Hashtag, Call to Action, Facebook, Storytelling

About this entry

Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.

Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant industry and help change things for the better.

Why does this entry deserve to win?

Leverage our leadership position to activate both sides of the marketplace to move the industry forward:

DINERS: Encourage diners to support women-led restaurants during the month of March, and in doing so, raise awareness and donate funds to address the gender gap.

RESTAURANTS: Mobilize culinary leaders to join our pledge for progress in 2018.

Results

100k+ consumer pledges to order from a woman-led restaurant during the month of March.

400+ restaurant pledges to lead the industry forward.

$100k donated to Women Chefs & Restaurateurs.

277 earned media stories in 120+ markets.

993 uses of #RestaurantHER on social media.

Produced by

Grubhub

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City