3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.
#EyesOnChechnya: HRC Confronts Donald Trump and Vladimir Putin in Helsinki With Massive Projection
In April 2017, Novaya Gazeta, a Russian independent media outlet, first broke the news that Chechen authorities rounded up and detained in secret prisons more than 100 men who were suspected of being gay or bisexual. Chechen leaders have denied these accusations, going so far as to deny the very existence of LGBTQ people in Chechnya — a claim the Russian ...
#MoreRoleModels
Since 1959, Barbie has inspired girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken. In 2015, Barbie initiated the Sheroes program, the brand's highest honor, to recognize women who have broken boundaries to inspire the next generation of girls. Previously honored women, include Ibti...
7-Second Resumes
Right now, 6 million young adults are not employed or in school. Meanwhile, there are 4 million job openings out there, with ⅔ of employers saying they have trouble finding new hires.Why is this happening? The hiring process is broken. Hiring managers only spend an average of seven seconds looking at a resume. That's a huge barrier to overcome, especially...
Can't Judge A Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...
Coverage Coalition
Millions of people benefited from The Affordable Care Act. Especially those who were most in need and previously lived without health care. Those living in poverty and suffering from life-threatening illnesses, chronic illnesses, rare diseaeses. disabilities and preexisting conditions finally had coverage options.Advertising played a crucial role in infor...
Cricket Cares
Research indicated that the most impactful CSR programs are based on a mission relevant to the company's consumer base. The development of Cricket Cares focused on three value pillars:•Elevate Communities – Aid communities in times of crisis, devastation and hardship. •Empower Youth – Educate youth on how to protect themselves from cyberbullying in this a...
Empowering our generation of low income women of color to take control of their reproductive rights
For 100 years, Planned Parenthood has empowered millions of women, men and their families with the information, education and services they need to improve their sexual and reproductive health at Planned Parenthood health clinics across the country. However, to meet the needs of a rising generation of "hard to reach" lower income women, the organization e...
GQ Talks #MeToo
Last year, in the wake of Weinstein and the tidal wave of #MeToo that has outed the behaviour of men around the world, the first instinct of most men was simply to stay silent. Our objective on GQ was to initiate an integrated campaign, online and in print, dedicating a week on GQ.co.uk and a month in the magazine to discussing #MeToo - honestly, respectf...
Healthy Air Campaign: Help Britain Breathe
Air pollution across the UK causes an estimated 40,000 early deaths and affects the daily life of thousands of people who have no choice but to breathe dirty air. Illegal and harmful levels of air pollution are found not only in London but in cities and towns across the country. Despite this fact, the issue had largely failed to catch public attention in ...
How We Heal, A CaringBridge Series
The nonprofit CaringBridge has served as the world's witness to good stuff that comes out of bad stuff since June 7, 1997, when founder Sona Mehring, of Eagan, MN, launched one website to support two college friends whose daughter was born prematurely.Baby Brighid, delivered at 26 weeks and 1 pound, lived for just 9 days. On what would have been her 20th ...
Impossible Foods’ Mission: Earth Campaign
Impossible Foods was founded in 2011 with an ambitious goal: to eliminate the need for animals in the global food system by 2035. While the mission of the company was widely understood by employees and investors, the mission was not the focus of communications around the launch of the Impossible Burger. Because Impossible Foods' success and the company's ...
Keep America Beautiful Rebrand: "Let's Talk About America"
Since 1953, Keep America Beautiful (KAB) has pledged to make the country a cleaner, greener, more beautiful place to live. Inspiring millions of Americans to take action along the way. Over the years however, awareness of the organization has dwindled. Their most prominent message: The Crying Indian PSA – one of the most famous of all-time – is from the 7...
LIFEWTR - Inspiration Drops
In a category filled with indistinguishable brands, LIFEWTR chose to introduce a more relevant water brand to the category, which led us to uncover a higher need in the category: 57% of bottled water drinkers believe that inspiration is essential to living a fulfilled life. This was the basis for LIFEWTR: a new water brand that transforms every bottle in...
Make-A-Wish® “Wishes Take Muscle” Campaign
On March 29, 2018, Make-A-Wish launched the 360-degree, multi-platform marketing campaign "Wishes Take Muscle" in collaboration with TBWA\CHIAT\Day and WWE. The objective of this campaign was to communicate that Make-A-Wish is an essential part of a child's medical treatment plan because wishes have proven physical and emotional benefits that can give chi...
Pancreatic Cancer Awareness Month - Demand Better
November is Pancreatic Cancer Awareness Month. Our objective for November was to mobilize a community to Demand Better for a disease that has an only 9% five-year survival rate, a cancer that is the 3rd leading cause of cancer-related deaths, and ultimately, the world's toughest cancer. Our ultimate goals were to: • Raise awareness of pancre...
Parallel Wireless innovation brings 2G into the Digital Age
In October 2017, Parallel Wireless introduced a solution that added modern innovation to outdated 2G technology. The challenge was to convince the telecom industry that 2G is still necessary due to 4 billion people worldwide remaining unconnected with 39% of global cellular subscriptions running on 2G.The main objective of this campaign was to let the wor...
Pequeños y Valiosos: An Early Literacy Initiative of Univision & Too Small to Fail
Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and literacy skills. Disparities in income create additional structural challenges for children from low-income communities. Studies have found that by age four, children in higher income families have heard several mill...
Prizeo & The Points Guy - A Case In Points Benefiting Rainbow Railroad
Prizeo, Charity Network's online sweepstakes-for-good platform, worked with Brian Kelly—aka The Points Guy (TPG)—for months to identify a grand prize that would resonate with his fan base. Brian wanted use his 35th birthday to give back and help to save lives. In lieu of gifts, fans donated to the Rainbow Railroad for the chance to win 500,000 of TPG's tr...
ReachNJ
There were three main goals of ReachNJ. First, the campaign aimed to increase contacts to the ReachNJ Call Center from individuals and families seeking help with opioid addiction, and the campaign was very successful on this end as shown by call center reports which display an increase in calls while ads were running. Secondly, the campaign aimed to educa...
RestaurantHER
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indu...
Semper Fidelis High School Athlete of the Month/Year
The United States Marine Corps identified that outstanding high school age student-athletes often exhibit personality characteristics consistent with Marine Corps values. To reinforce this cultural alignment, the Marine Corps co-developed with their agency Mindshare, and MaxPreps.com, the Semper Fidelis Athlete of the Month/Year program.The program is des...
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating the brand'...
Start Early, Talk Often, #TalkingIsPower
Power to Decide believes that all young people should have the opportunity to pursue the future they want, and follow their intentions. We provide objective, evidenced- based information about sexual health and contraceptive options so young people can have the power to decide if, when, and under what circumstances to get pregnant. The data tells us that ...
The Future of Good
The Future of Good program shines a spotlight on inspirational young people working to improve their communities and break through the clutter of holiday advertising and inspire action in the local areas U.S. Cellular serves.By championing young humanitarians working for a better tomorrow, U.S. Cellular aims to give them a platform to share their efforts ...
USA TODAY gives voice to local community change agents.
USA TODAY NETWORK (USATN) is committed to serving local communities through exceptional journalism. But, our journalists not only cover local news, they live it as neighbors, friends and colleagues to those that they serve. To further engage those communities, the USATN launched A Community Thrives (ACT), a program that empowers communities to take local ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City