ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 3rd Annual Shorty Social Good Awards Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
#EyesOnChechnya: HRC Confronts Donald Trump and Vladimir Putin in Helsinki With Massive Projection
In April 2017, Novaya Gazeta, a Russian independent media outlet, first broke the news that Chechen authorities rounded up and detained in secret prisons more than 100 men who were suspected of being gay or bisexual. Chechen leaders have denied these accusations, going so far as to deny the very existence of LGBTQ people in Chechnya — a claim the …
finalist
Can't Judge A Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Mu…
finalist
Coverage Coalition
Millions of people benefited from The Affordable Care Act. Especially those who were most in need and previously lived without health care. Those living in poverty and suffering from life-threatening illnesses, chronic illnesses, rare diseaeses. disabilities and preexisting conditions finally had coverage options.Advertising played a crucial role …
finalist
Empowering women to take control of their reproductive health
For 100 years, Planned Parenthood has empowered millions with the information, education, and services they need to improve their sexual and reproductive health. To meet the needs of a rising generation, the organization embarked on a new strategy to deliver "Care, No Matter What" in a digital world. The result was a newly formed Digital Products …
finalist
How We Heal, A CaringBridge Series
The nonprofit CaringBridge has served as the world's witness to good stuff that comes out of bad stuff since June 7, 1997, when founder Sona Mehring, of Eagan, MN, launched one website to support two college friends whose daughter was born prematurely.Baby Brighid, delivered at 26 weeks and 1 pound, lived for just 9 days. On what would have been h…

Nominees

7-Second Resumes
Right now, 6 million young adults are not employed or in school. Meanwhile, there are 4 million job openings out there, with ⅔ of employers saying they have trouble finding new hires.Why is this happening? The hiring process is broken. Hiring managers only spend an average of seven seconds looking at a resume. That's a huge barrier to overcome, especially f…
Cricket Cares
Research indicated that the most impactful CSR programs are based on a mission relevant to the company's consumer base. The development of Cricket Cares focused on three value pillars:•Elevate Communities – Aid communities in times of crisis, devastation and hardship. •Empower Youth – Educate youth on how to protect themselves from cyberbullying in this age…
GQ Talks #MeToo
Last year, in the wake of Weinstein and the tidal wave of #MeToo that has outed the behaviour of men around the world, the first instinct of most men was simply to stay silent. Our objective on GQ was to initiate an integrated campaign, online and in print, dedicating a week on GQ.co.uk and a month in the magazine to discussing #MeToo - honestly, respectful…
Healthy Air Campaign: Help Britain Breathe
Air pollution across the UK causes an estimated 40,000 early deaths and affects the daily life of thousands of people who have no choice but to breathe dirty air. Illegal and harmful levels of air pollution are found not only in London but in cities and towns across the country. Despite this fact, the issue had largely failed to catch public attention in po…
Impossible Foods’ Mission: Earth Campaign
Impossible Foods was founded in 2011 with an ambitious goal: to eliminate the need for animals in the global food system by 2035. While the mission of the company was widely understood by employees and investors, the mission was not the focus of communications around the launch of the Impossible Burger. Because Impossible Foods' success and the company's ab…
Keep America Beautiful Rebrand: "Let's Talk About America"
Since 1953, Keep America Beautiful (KAB) has pledged to make the country a cleaner, greener, more beautiful place to live. Inspiring millions of Americans to take action along the way. Over the years however, awareness of the organization has dwindled. Their most prominent message: The Crying Indian PSA – one of the most famous of all-time – is from the 70'…
LIFEWTR - Inspiration Drops
In a category filled with indistinguishable brands, LIFEWTR chose to introduce a more relevant water brand to the category, which led us to uncover a higher need in the category: 57% of bottled water drinkers believe that inspiration is essential to living a fulfilled life. This was the basis for LIFEWTR: a new water brand that transforms every bottle into…
Make-A-Wish® “Wishes Take Muscle” Campaign
On March 29, 2018, Make-A-Wish launched the 360-degree, multi-platform marketing campaign "Wishes Take Muscle" in collaboration with TBWA\CHIAT\Day and WWE. The objective of this campaign was to communicate that Make-A-Wish is an essential part of a child's medical treatment plan because wishes have proven physical and emotional benefits that can give child…
Pancreatic Cancer Awareness Month - Demand Better
November is Pancreatic Cancer Awareness Month. Our objective for November was to mobilize a community to Demand Better for a disease that has an only 9% five-year survival rate, a cancer that is the 3rd leading cause of cancer-related deaths, and ultimately, the world's toughest cancer. Our ultimate goals were to: • Raise awareness of pancreat…
Parallel Wireless innovation brings 2G into the Digital Age
In October 2017, Parallel Wireless introduced a solution that added modern innovation to outdated 2G technology. The challenge was to convince the telecom industry that 2G is still necessary due to 4 billion people worldwide remaining unconnected with 39% of global cellular subscriptions running on 2G.The main objective of this campaign was to let the world…
Pequeños y Valiosos: An Early Literacy Initiative of Univision & Too Small to Fail
Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and literacy skills. Disparities in income create additional structural challenges for children from low-income communities. Studies have found that by age four, children in higher income families have heard several millio…
Prizeo & The Points Guy - A Case In Points Benefiting Rainbow Railroad
Prizeo, Charity Network's online sweepstakes-for-good platform, worked with Brian Kelly—aka The Points Guy (TPG)—for months to identify a grand prize that would resonate with his fan base. Brian wanted use his 35th birthday to give back and help to save lives. In lieu of gifts, fans donated to the Rainbow Railroad for the chance to win 500,000 of TPG's trav…
ReachNJ
There were three main goals of ReachNJ. First, the campaign aimed to increase contacts to the ReachNJ Call Center from individuals and families seeking help with opioid addiction, and the campaign was very successful on this end as shown by call center reports which display an increase in calls while ads were running. Secondly, the campaign aimed to educate…
RestaurantHER
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indust…
Semper Fidelis High School Athlete of the Month/Year
The United States Marine Corps identified that outstanding high school age student-athletes often exhibit personality characteristics consistent with Marine Corps values. To reinforce this cultural alignment, the Marine Corps co-developed with their agency Mindshare, and MaxPreps.com, the Semper Fidelis Athlete of the Month/Year program.The program is desig…
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating the brand's …
Start Early, Talk Often, #TalkingIsPower
Power to Decide believes that all young people should have the opportunity to pursue the future they want, and follow their intentions. We provide objective, evidenced- based information about sexual health and contraceptive options so young people can have the power to decide if, when, and under what circumstances to get pregnant. The data tells us that bo…
The Future of Good
The Future of Good program shines a spotlight on inspirational young people working to improve their communities and break through the clutter of holiday advertising and inspire action in the local areas U.S. Cellular serves.By championing young humanitarians working for a better tomorrow, U.S. Cellular aims to give them a platform to share their efforts an…
USA TODAY gives voice to local community change agents.
USA TODAY NETWORK (USATN) is committed to serving local communities through exceptional journalism. But, our journalists not only cover local news, they live it as neighbors, friends and colleagues to those that they serve. To further engage those communities, the USATN launched A Community Thrives (ACT), a program that empowers communities to take local ch…