ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

Finalists

finalist
#GivingTuesday: The Day the World Gives Back
On Thanksgiving we give thanks. On Black Friday we get deals. On Cyber Monday we get online. And on #GivingTuesday we give back. In response to the consumer-centric holiday shopping season, the 92nd Street Y (92Y), a nonprofit cultural and community center in New York City, launched #GivingTuesday in 2012 as a one-day event to kick off the holiday…
finalist
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched #ISurvivedEbola, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories to emphasize the key behaviors needed to tackle Ebola's spread and su…
finalist
Combating Book Deserts: JetBlue's Soar with Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginations to take flight through reading. To help combat book deserts and the common summer slide, Soar with Reading aims to get books into the hands of kids in need and to promote reading all summer long. As an issue that is important to crewmembers, cus…
finalist
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of w…
finalist
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconventional notions of love feel celebrated and more normalized.Even the most liberal of people have implicit bias in built through society stereotypes, even if they don't consciously act on it. But addressing this is near impossible when these same people do…
finalist
M&M’S #MakeMLaugh For Red Nose Day
For the past two years, M&M'S has joined Comic Relief, an organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S.
finalist
Prison Kids - America's Crime on Children
Our objectives with our Prison Kids campaign were to raise awareness about the juvenile justice system and unite people to petition President Obama to take executive action to ban solitary confinement for minors. ObjectivesRaise Awareness360 media campaign around Prison Kids on linear, digital, social and on-the-groundPolicy Change to Ban Solitary…
finalist
SAVE THE FOOD
The problem of food waste is as easy to solve, as it is to overlook. The National Resources Defense Council (NRDC) has discovered that American consumers waste 40% of food, and the goal of this campaign is two-fold: first, to raise awareness of this issue, and second, to engage consumers with actionable behavioral changes that can help end food wa…
finalist
Savers Rethink Reuse
As fashion continues to grow in popularity — we now buy four times more garments than we did 30 years ago — the clothing industry has managed to become one of the biggest polluters in the world. In fact, it can take over 700 gallons of water to make one cotton T-shirt, and North Americans throw away over 26 billion pounds of clothing each year. Th…
finalist
Shoppers Horrified to Find Their Luxury Leather Is Alive
When shoppers are out at the mall, many aren't thinking about where their clothing came from. Some are out scouting the best sales. Others are browsing high-end brands, seeking something that stands out. PETA's aim with the "Behind the Leather" integrated campaign was to help shoppers make the connection between the luxury exotic skins products th…
finalist
The Economist's Pride & Prejudice
The Economist has a rich history of championing individual rights and advocating for positive change, including LGBT rights. Since our first cover article on the subject called for the legalisation of same-sex marriage back in 1996 titled "Let them wed", gay rights have advanced tremendously across the world. But one area in which LGBT rights s…
finalist
Vulcan Fiat Lux
The final song of the last remaining O'o bird from Kauai offered a profound and moving message: Climate change is irreversibly transforming the planet. The species has, like so many others, fallen prey to an ecosystem that is changing faster than it could possibly adapt to. Now extinct, the Kauai O'o has been forever lost to due to climate change.…

Nominees

#BakeItForward for No Kid Hungry
Since 2007, Share Our Strength has been Food Network's exclusive national philanthropic partner, and together, we are committed to increasing the visibility for a largely invisible issue and ending childhood hunger one meal at a time. Share Our Strength's No Kid Hungry connects kids in need with nutritious food and teaches their families how to cook healt…
American Legacy's Truth "WorkaLOLcats"
In its quest to put a stop to big tobacco and end smoking, American Legacy's Truth® looked to Velocity to reach its coveted millennial audience with an umbrella concept that could be executed across multiple Viacom networks. Driven by the fact "cats are twice as likely to get cancer if their owner smokes cigarettes," we were tasked to support Truth®'s creat…
Asia For Good
To increase awareness of Asia For Good, a digital platform about socially conscious living in Asia. Also to educate public that it is easy to live a socially conscious life, by just making small changes to your lifestyle. You do the things you already love to do, such as eating, shopping and travel, but with companies that make social impact. We wanted peop…
Be The Someone
New York Cares wanted to launch a volunteer recruiting effort in the summer of 2015 to reverse the slowing growth of our volunteer base ahead of our busy fall project schedule and fill hard-to-recruit-for positions on some of our programs that require significant time commitment. Our approach consisted of two core objectives:1. Create a memorable mass-reach…
Bread Company Seeds Employment Opportunities for People with Criminal Backgrounds
Maker of the nation's no. 1-selling organic bread, Dave's Killer Bread (DKB) is known for its super-seeded nutrition and rock-n-roll attitude, epitomized by its logo with its founder Dave Dahl, guitar in hand. But Dave mastered more than chords and baking to earn that logo, serving 15 years in prison before he returned to the family bakery and developed …
DonorsChoose.org’s #BestSchoolDay
Too many teachers–particularly those in high-poverty communities–lack the classroom resources they need to teach and inspire our next generation of leaders. DonorsChoose.org is a nonprofit website where teachers can create projects for the materials they need, and donors can fund the projects that inspire them. To date, DonorsChoose.org has raised over $…
Fresh Empire – The First National Hip Hop Tobacco Prevention Campaign
In 2012, the Food and Drug Administration (FDA) hired Rescue to solve a significant public health challenge: Approximately 5 million multicultural youth are open to smoking or already experimenting with cigarettes. To address this challenge, Rescue knew FDA would need something more tailored and targeted than a typical teen-targeted campaign to embody the u…
Grads of Life
Grads of Life is a national initiative that seeks to catalyze market demand for young adults with atypical resumes by transforming employer perceptions and hiring practices.Today in the United States, an opportunity divide exists between the nearly 6 million opportunity youth – young adults ages 16-24 who are out of school and out of work – and the more tha…
Let's All #HostWithPride
Fuel the cultural conversation around LGBT advocacy and drive consideration through Airbnb's credibility as a champion of human diversity. For members of the LGBT community, reminders of living in a heteronormative society are almost constant. Society's perception of "normal" threatens personal identity, challenges relationships, and is often the source of …
MTV's "Look Different" Campaign
MTV's Emmy Award-winning "Look Different" campaign helps America's youth better recognize and challenge hidden racial, gender and anti-LGBT biases, empowering them to create a more equal future. While Millennials are widely considered the most diverse and tolerant generation in history, 94% see bias in their lives and 8 in 10 believe bias is at the root of …
Reporting For Duty in Detroit
The Mission Continues empowers veterans adjusting to life at home to find purpose through community impact. In June of 2016, we embarked on a new kind of veteran-led service event, a Mass Deployment.Mass Deployments deploy veterans from across the country and engage local partners in a single city over the course of a week. We select cities with a need for …
Sun Life Financial’s support of Diabetes Awareness Month and the Canadian Diabetes Association
SLF's mission is to help achieve lifetime financial security, and with our focus on holistic health we can help Canadians be healthier, more financially secure and lead longer and more productive lives. Given our position in the marketplace, SLF sees first-hand the physical and economic burdens that diabetes can have on Canadians, with 29% of the population…
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Tumblr's Post It Forward Campaign
"Post It Forward" is a campaign to counter the stigmas around mental and emotional health through community-building and conversation. Our wish is to reinforce something Tumblr users had been doing on their own for years: strengthen the community's openness, kindness and support regarding issues that so many people, particularly young people, are facing tod…