11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best use of Storytelling
This award honors the the most compelling and shareable social good campaigns, projects and initiatives using effective storytelling to reach a certain goal or objective.
P&G + MBIB "THE TALK" — Creating a National Movement to End "The Talk"
As a company, P&G has consistently shown its commitment to reduce inequality around the world. From the "#LikeAGirl" campaign, to "Share the Load" in India to the global "Thank You Mom" work, P&G has proven that it's willing to tackle the societal issues consumers face. P&G and My Black is Beautiful (MBIB) focused on what is possibly the most ta...
Getty Unshuttered is an innovative multi-platform teen arts program offered by the J. Paul Getty Museum and inspired by Genesis Motor America. Beginning with our belief that everyone is an artist, we created an accessible online platform that empowers teens to change the world through photography--both by telling their stories and advocating for...
Hospital of Love
For years, Barretos Cancer Hospital carried on its name a disease that scares and repels. In 2016, we took off "cancer" from the hospital's name to call it officially "Hospital de Amor". Our main objective now was to communicate this change.
The Arrow Quintum
The Arrow Quintum is a demonstration team of five Paralympians with a common purpose — pushing their limits to inspire the next generation. These medal-winning athletes compete with disabling conditions ranging from missing limbs to blindness and paralysis. In this initiative, they tackled a series of outdoor sports in the backcountry of Colorad...
La Fuerza de Creer (The Power of Believing)
Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and literacy skills. Disparities in income create additional structural challenges for children from low-income communities. Studies have found that by age four, children in higher income families have heard...
The Other Side of Ramadan
Our main objective with this video was to challenge popular perceptions about the holy month of Ramadan for those who may not be as familiar with the Muslim community. To do this, we didn't want to produce a PSA or an explainer. Instead, we wanted to tell a humorous and captivating real-life story using popular vlogging techniques to draw people...
Through virtual reality, Conservation International is able to bring people face-to-face with the communities on the front lines of conservation. Until now, the best way to inspire people to engage and invest in our work was to take them to our field sites to experience our work firsthand. Because that's costly and complex, our reach had been limited to t...
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives. On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged...
The Intrepid Sea, Air & Space Museum's mission is to honor our heroes, educate the public and inspire our youth. With this mission as our beacon, the Museum engineered a fundraising campaign using Facebook live to support the preservation of a central piece of the collection—The Grumman TBM-3E Avenger. Over the course of four episodes broadcast on Faceboo...
Can't Judge A Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...
Changing Lives, Together
Issuing an annual report is an important practice for nonprofit organizations to transparently communicate with donors, supporters, and others interested in their work. For the Clinton Foundation, it was an opportunity to help reintroduce itself after sustaining an unprecedented barrage of false, political attacks from the 2016 election cycle that continu...
Enhancing the Social Care Experience in the Caregiving Community
The AARP Social Response Team forges the ongoing social care strategies, processes, and official responses to AARP consumers as they interact with our social media content across channels. This program is a key feedback component to the AARP Experience strategy. Our strategic pillars guide our goals: to Monitor, Consult, Engage.We want to act as the real-...
Ford Motor Company Revitalizes Michigan Central Station #ForDetroit
For over a century, Ford Motor Company has been synonymous with the city of Detroit and has long prided itself on its involvement within the local community. It's next endeavor? To bring new life to the depreciating Michigan Central Station (MCS), a venue that has been vacant for several decades, to develop an innovative campus that will benefit the city ...
How We Heal, A CaringBridge Series
The nonprofit CaringBridge has served as the world's witness to good stuff that comes out of bad stuff since June 7, 1997, when founder Sona Mehring, of Eagan, MN, launched one website to support two college friends whose daughter was born prematurely.Baby Brighid, delivered at 26 weeks and 1 pound, lived for just 9 days. On what would have been her 20th ...
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indu...
SheIS x USTA Embrace All
In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative whi...
Springster: Building girls’ knowledge, resilience and self-belief through storytelling
The world is getting better connected every day. Over 3.77 billion people now use the internet and two-thirds of the global population have a mobile phone. Over the next five years, two out of every three potential new mobile subscribers will be female.With increased digital engagement come huge opportunities to reach and connect some of the most marginal...
The Committee for the Rapid Advancement of Pets
Non-profit campaign, Pets Add Life (PAL), was established to raise awareness of the benefits of having a pet. They've been creating hilarious, viral social one-offs for years. While successful, they were struggling to effectively connect this fun and popular brand back to their greater purpose of guiding people to get a pet. Our goal was to create grea...
The Simpsons - Mr. Lisa's Opus
It was our intention to explore the life of an intellectual young girl, through flashbacks and flash forwards, culminating with her acceptance at Harvard College.
US Open Art Courts x Chase
5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was promoted usi...
Women in Coffee
Starbucks Reserve Abakundakawa is one of our most celebrated coffees. More remarkable than the coffee itself is the community that brings it to life. Our main objective for this social media campaign was to educate and inspire our followers to take a closer look at the extraordinary story behind the the Abakundakawa Cooperative of western Rwanda.Over half...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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