THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

From the 3rd Annual Shorty Social Good Awards

Hospital of Love

Finalist in Pro Bono

Gold Distinction in Storytelling

Entered in Public Health

About this entry

For years, Barretos Cancer Hospital carried on its name a disease that scares and repels. In 2016, we took off "cancer" from the hospital's name to call it officially "Hospital de Amor". Our main objective now was to communicate this change.

Why does this entry deserve to win?

To introduce Hospital de Câncer de Barretos' new name, Hospital de Amor (Hospital of Love), we created a 3-minute animated movie telling the story of a little girl who "feel the floor falling down" when she discovers she has cancer. But the love of her parents, her puppy and the doctors changes the course of the fall. The film was launched on movie theaters, TV and social media such as Facebook and Twitter.

Results

Our film quickly went viral on WhatsApp and got impressive results on Facebook (more than 420k shares and 18,5 million organic views). Also, "The Fall" was highlighted in more than 150 websites and press around the world.

Media

Video for Hospital of Love

Produced by

Zombie Studio / Mccann Brazil / Loud /, Barretos' Cancer Hospital / Hospital de Amor

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.