11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best in Public Health
This award honors a program, project, or initiative that seeks to promote and protect the health of people and the communities they live, learn, work, and play in.
See previous winners and honorees here.
Pure Imagination Project
An unfortunate truth is that many believe Alzheimer's is just memory loss when, in fact, it's a fatal disease for 47 million people worldwide. Every 66 seconds someone develops Alzheimer's. It kills more than breast cancer and prostate cancer combined. Yet Alzheimer's often remains out of the news and social media conversation. The Pure Imagina...
Mental Health is Health
Four out of five Canadians do not believe that mental health is as important as physical health, despite the fact than half of all Canadians will experience a mental illness in any given year, devastating lives and costing the country billions of dollars each year. In order to begin a cultural shift in how Canadians perceive mental health, the...
Prescribed to Death
With its mission to eliminate preventable deaths in America, the National Safety Council (NSC) is facing a new killer of unprecedented magnitude. The opioid crisis is now the worst drug epidemic in U.S. history. Although Americans have heard about the crisis, 40% don't consider prescription pain medication as a threat to their family.But the fac...
Saved By The Scan
To build public awareness of lung cancer – the number 1 cancer killer of men & women – we launched the first national PSA campaign to educate Americans about a lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan can detect lung cancer in the early stages, before symptoms arise, when more treatment options a...
See Now: Campaign To End Avoidable Blindness
Around the world, there are 253 million people who are blind or vision impaired - but 4 out 5 shouldn't be. With basic access to quality eye care, hundreds of millions of people living with avoidable blindness could have had their condition prevented or their sight restored.This is an issue that does not discriminate. In the U.S. alone, 1 in 4 k...
Twinkle Twinkle Little Dick
Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth ...
Business or Exploitation?
truth® is America's longest running and most successful national youth smoking prevention campaign, but many teen smokers have grown immune to warnings about their health. Lost is the fact that tobacco remains the number-one cause of preventable death in America, killing 540,000+ Americans annually. Our number-one goal remains unchanged: Decrease the smok...
Consumer Reports Warning to Avoid Romaine due to E. Coli Outbreak
Following an E. Coli outbreak that sickened dozens of people across the U.S. and Canada in early 2018, Consumer Reports (CR) sought to raise awareness of a public health issue and demonstrate its authority on food safety research and insights. After analyzing real-time public health data in early 2018, CR determined that romaine lettuce was the likely so...
Millions of people benefited from The Affordable Care Act. Especially those who were most in need and previously lived without health care. Those living in poverty and suffering from life-threatening illnesses, chronic illnesses, rare diseaeses. disabilities and preexisting conditions finally had coverage options.Advertising played a crucial role in infor...
Creating a Global Healthcare Movement
In April 2018, Cura and the Vatican's Pontifical Counsel held its biennial conference, Unite to Cure, in The Vatican. Pope Francis personally attended and offered a historic address to attendees, which included over 350 influential figures in health, medicine, entertainment, nutrition, faith, philanthropy and government from around the world, as well as p...
Drivers of Change
As a new brand in the Irish market, mytaxi wanted to build its relationship with driver and connect with Irish people.International research shows that the best way to challenge mental health stereotypes is through first-hand contact with people with experience of mental health problems [Mental Health Foundation, UK]. Based on the simple insight, that tax...
We're on a mission to get the world to eat more fruits and veggies. Fresh, frozen, canned and dried — The Partnership for a Healthier America has united every type of fruit and veggie under one awesome brand: FNV. With a dash of playful creativity and boatloads of passion, FNV is harnessing the power of marketing to promote fruits and veggies in the same ...
Give Gen Z the Facts NOW
Most people would consider cigarette smoking an adult choice. The reality is about 9 out 10 of smokers start before they turn 18. While many think "I'll quit whenever I want," out of every four young smokers, only one will quit before adulthood. Of those three remaining smokers, one will die from tobacco-related causes.The Florida Department of Health's c...
Give a Spit About Cancer
DoSomething.org, the largest organization for young people (6 million and counting!) and social change in the world, teamed up with Johnson & Johnson and Be The Match to help raise awareness for an important yet often overlooked health issue: racial disparities within donor registration. This campaign first started in 2013 by DoSomething.org and Be The Ma...
Got Vaccines? Got Life!
Gavi, the Vaccine Alliance's "Got vaccines? Got life!" campaign is an effective and compelling representation of how the organization's unique, public-private partnership model has delivered 18 years of innovation and progress in immunization. It drives home the urgent importance of increasing global vaccination coverage and - along the way - brings to li...
Hospital of Love
For years, Barretos Cancer Hospital carried on its name a disease that scares and repels. In 2016, we took off "cancer" from the hospital's name to call it officially "Hospital de Amor". Our main objective now was to communicate this change.
NFL Play 60 Challenge
Physical activity produces physical, psychological and social benefits, and inactive children are likely to become inactive adults. Many kids don't get enough physical activity, and as a result, over 33 percent of U.S. children, ages 2 to 19, are overweight or obese. In 2006, the American Heart Association and the National Football League began working to...
No Hard Feelings
The good news: The teen smoking rate is down to 6%. But the bad news: Millions of teens still smoke and others start this deadly addiction every day, and smoking is still the number one cause of preventable death in America.So it was truth's objective to make not smoking cigarettes relevant to a critical teen audience by connecting smoking to the things t...
Premier Health Opioid Awareness Campaign
Opioid abuse has become a critical issue facing the entire country, and it is especially rampant in Ohio. The goal of our campaign aims to primarily combat the opioid epidemic in Ohio. The work was designed to fight the epidemic on as many fronts as possible and reinforce the message through several different mediums. Integrated media was a driving stra...
Universal Community Planning Tool
The Universal Community Planning Tool was developed by the Garrett County Health Department in Garrett County, Maryland (Appalachia) with support from the Public Health National Center for Innovations, a division of the Public Health Accreditation Board, and the Robert Wood Johnson Foundation as an open source, innovative model to increase transparency an...
It is estimated that 1 in 4 Malaysians gets cancer by the age of 75 every year. Yet, more than 70% of young Malaysians are not insured today. To commemorate the launch of the Prudential's new PRUcancer X product, we wanted to launch a campaign that sparked a sense of urgency for cancer insurance coverage among our young millennials and Generation Z (aged ...
VH1 Hip Hop Squares + Truth
Big Tobacco went to court for racketeering in 2006. After 10 years of dragging out the legal proceedings and ultimately their punishment, they are finally being forced to come clean by issuing court-mandated corrective statements to the public. VH1 + truth partnered to utilize VH1 programming and talent to expose Big Tobacco's lies and force them to wear ...
Your Voice Lives On
There were approximately 1,081 fatalities caused by public shootings in the United States last year alone. Creating a public health crisis from coast to coast. With arguments raging on how to manage this growing epidemic, we felt compelled to give people a platform to voice their concerns. Dead or alive.
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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