11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best Video Series
This award honors the most creative and effective use of a video series such as a digital web series or docu-series to bring awareness to and achieve a social good campaign, initiative, or project.
The Dodo's "Comeback Kids: Animal Edition"
The Dodo is the #1 digital media brand in the world for animal people, owning the animal category across social platforms including Facebook, YouTube, Instagram, Twitter and Snapchat. We're a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authent...
As women in the computer science field still face scrutiny and are discouraged by things like the controversial memo leaked by a Google employee last summer, IBM, a leader for over 100 years in progressive thinking, stands up to celebrate the women of tech.Supporting females who code has always been in our DNA, and we're on a mission to help ele...
Getty Unshuttered is an innovative multi-platform teen arts program offered by the J. Paul Getty Museum and inspired by Genesis Motor America. Beginning with our belief that everyone is an artist, we created an accessible online platform that empowers teens to change the world through photography--both by telling their stories and advocating for...
PwC + HuffPo Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many of the world's toughest issues. Our goal is to raise awareness and inspire dialogue around the important role of purpose in business by generatin...
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the resta...
“My Y Story.” Video Content Series
The goal of the "My Y Story." video content series was to raise awareness for the Y's mission to strengthen communities, families and kids through programs and services that promote youth development, healthy living and social responsibility."My Y Story." is an extension of the Y's national "For a better us." multimedia positioning campaign that...
Unfortunately Denmark tops all the lists when it comes to racism in Europe. Especially when it comes to islamophobia and anti-muslim rhetoric the situation is becoming very critical. The current right-wing government which would to US standards would be considered "Alt-right" is introducing new laws and regulations that are widely considered to be unethic...
Divided States of Women
Divided States of Women (DSoW), hosted by Liz Plank, is a community that aims to disrupt the idea that there is a uni-dimensional female perspective.In the video series, Liz digs into controversial issues that affect every woman in America, uncovering an array of opinions and stories through unfiltered conversations and playful social experiments. Divided...
Downtown Goshen, Inc., First Fridays Video Campaign
Goshen First Fridays, a monthly block party in the heart of downtown Goshen, Indiana, was created in 2007 in order to inspire a sense of community and establish "quality of place" in a once-struggling northern Indiana town. After being especially hard hit by the recession in 2008, Goshen First Fridays has helped gather the community together for a common ...
Entertainment Weekly's Breaking Big: Yara Shahidi
Entertainment Weekly's ongoing "Breaking Big" video series highlights compelling, up-and-coming talent in a totally new way for audiences. Shot and edited in an artistic cinematic style, each episode of the docu-series dives deep into the personalities, showcasing what makes them unique as they reflect on their career path and their unconventional roads t...
Great Place to Work Video Series
How did a 169 year old company transform itself into one of the most desirable places to work?For the 14th consecutive year, PwC has been named to Fortune's 2018 "100 Best Companies to Work For" list! PwC is proud of the journey we've taken toward improved flexibility, diversity and inclusion and work-life balance offerings in the fourteen years we've bee...
Hickory Dickory Dock & Twinkle Twinkle Little Dick
Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure.But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smoking in a...
In The Know Conservation by AOL
In The Know Conservation by AOL is a social video brand within Oath, Inc aimed at creating and distributing content that furthers the missions of conservation and environmentalism. In just a few short months, the page has garnered +150 million video views on Facebook, highlighting products, stories and initiatives that are geared towards creating a more e...
In The Know Innovation by AOL
In The Know Innovation by AOL is focused on highlighting the foremost in innovative technologies and products. The Facebook page has videos that have covered everything from needle-less diabetes devices to products that help reduce water usage and more.
Jack Daniel's Environmental Sustainability Video Series
To tell the Jack Daniel's Sustainability Story to the millions of consumers who enjoy our brand.
Meet the Social Innovators of Asia’s Future
With the digital revolution, banking is being fundamentally redefined. At 50, DBS, like banking, is at a crossroads. The "Live More, Bank Less" ethos embodies the belief that the bank needs to remain at the forefront of change in the next 50 years. This includes providing the next generation with opportunities to come together to create innovative solutio...
Mental Health is Health
Four out of five Canadians do not believe that mental health is as important as physical health, despite the fact than half of all Canadians will experience a mental illness in any given year, devastating lives and costing the country billions of dollars each year. In order to begin a cultural shift in how Canadians perceive mental health, the Centre...
No Hard Feelings
The good news: The teen smoking rate is down to 6%. But the bad news: Millions of teens still smoke and others start this deadly addiction every day, and smoking is still the number one cause of preventable death in America.So it was truth's objective to make not smoking cigarettes relevant to a critical teen audience by connecting smoking to the things t...
Red Table Talk
SheIS x USTA Embrace All
In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative whi...
The Art of Elysium
The Art of Elysium is an artist organization built on the idea that through service, art becomes a catalyst for social change. Our full service approach rewards altruistic creativity by giving back to artists who share their gifts with those in need.For over twenty years, we've paired volunteer artists with communities in Los Angeles to support individual...
The Case Foundation Be Fearless Watch Show
Be Fearless is on a mission to highlight individuals who bring to life what it means to "Be Fearless" by making big bets, letting urgency conquer fear, being bold and taking risks, reaching beyond their bubble and making failure matter. The people and organizations we feature are tackling the world's most pressing issues. Past episodes have featured fearl...
US Open Art Courts x Chase
5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was promoted usi...
YouTube Creators for Change
YouTube is a platform that empowers anyone to have a voice and see the world. As a result, we hear voices of inspiration and hope, but needed a way to counteract negativity and amplify positive voices.YouTube Creators for Change is an on-going global program dedicated to multiplying and amplifying positive voices who tackle difficult social issues and pro...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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