finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

Jack Daniel's Environmental Sustainability Video Series

Entered in Video Series

Objective

To tell the Jack Daniel's Sustainability Story to the millions of consumers who enjoy our brand.

Strategy

The Jack Daniel Distillery is passionate about finding new ways to reuse materials. In fact, 99% of materials from the distillery are either reused or recycled. Excess shrink wrap from packaging is converted to decking material, used grain is used as cattle feed, and barrels are re-sold to other beverage alcohol manufacturers. We also use wood waste from nearby mills to produce 73% of all energy across the distillery, reducing our dependence on non-renewable fossil fuels.

We realized that some were not aware of our sustainability efforts and wanted to communicate to our consumers some of this information in short tidbits via social media. A longer form video was created for our corporate responsibility report, which we then edited into a series of four 15-second videos for social media to reach our consumer audience.

Results

In the United States, the videos were very well received on Facebook. The videos had double the average number of views.

- 53,000 views

- Reached 161,727 people

- Shared 686 times

The comments were very positive and many people thanked us with comments such as, "this is why I love Jack Daniel's."

We also posted the videos to Twitter and Instgram where they received approximately 21,000 views and over 7,000 likes, respectively.


Media

Video for Jack Daniel's Environmental Sustainability Video Series

Produced by

Jack Daniel Distillery

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City