11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best use of a Hashtag
This award honors the most creative and effective use of hashtags across any platform for a specific social cause or campaign.
See previous winners and honorees here.
#NoMoreLimits | Menstrual Hygiene Day India 2018
Menstrual Hygiene Day (MH Day) celebrated on 28 May, was initiated by International NGO WASH United in 2014 to break the silence about menstruation & encourage conversations to normalize it. It raises awareness about the importance of menstrual hygiene management (MHM), catalyses' advocacy & highlights solutions that help achieve good MHM for...
Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in Ind...
Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over...
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major suc...
Oath's The Great Build
Oath is a subsidiary of Verizon that serves as the umbrella company of AOL and Yahoo. As a values-led company, Oath celebrated its one-year anniversary with its first ever global employee day of service, #TheGreatBuild.Spearheaded by the company's social impact arm, Oath for Good, the global volunteer day brought together over 6,000 employees to...
OkCupid & Planned Parenthood's #IStandWithPP Profile Badge
OkCupid was founded in 2004, making it one of the oldest and largest dating apps in the world. It has formed a massive community, where over 250,000 connections are made everyday In order to stay relevant among the younger demographic, which also drives the majority of word-of-mouth referrals, OkCupid must stand out as the dating app that highli...
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives. On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged...
AARP Bold Ladies
AARP believes that no one's possibilities should ever be limited by their age. Every day, we fight to remove barriers inhibiting people from living their best life. Although the reality of aging is radically different than a generation ago, many people continue to hold outdated beliefs about aging.Designed to appeal to a multigenerational female audience,...
HRC Utilizes #HRCTwitterTakeover to Elevate Vital Issues Facing the LGBTQ People in the Age of Trump
Since the moment Donald Trump and Mike Pence walked into the White House, they have attacked the progress we have made toward full equality for the LGBTQ community and undermined the rights of countless Americans. Several of those attacks have come straight from Donald Trump's thumbs, tweeting out outrageous attacks at all hours on LGBTQ people, immigrant...
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indu...
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating the brand'...
We Are City Harvest
City Harvest is the largest food rescue organization in New York City, dedicated to rescuing fresh, nutritious food that would otherwise go to waste and delivering it, free of charge, to hundreds of food pantries, soup kitchens, and other community food programs across the five boroughs. The "We Are City Harvest" campaign was launched in April 2018, durin...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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