THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 2nd Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Winner

Hashtag
winner
#REDFoodFight to Fight AIDS
Every June, (RED) turns food and drink into a force to fight AIDS with EAT (RED) SAVE LIVES. Led by…

Finalists

Hashtag
finalist
#CanYouHearUsNow
In the 2016 Presidential Election, vocalized anti-Muslim sentiment was at an all-time high. This ca…
Hashtag
finalist
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
Hashtag
finalist
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and deman…
Hashtag
finalist
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to t…
Hashtag
finalist
NBCUniversal - Share Kindness
In a year when the country was divided by one of the most bitter presidential elections in histo…

Nominees

Hashtag
#BeforetheFlood
21st Century Fox and its subsidiary, National Geographic, partnered in October 2016 to launch a soc…
Hashtag
#DeliveringThanks
Most customers overlook the individuals who provide them services. This lack of acknowledgement is…
Hashtag
#dyakuyutato (#thanksdad)
Father's Day is celebrated in over 40 countries of the world but Ukraine isn't one of them. The rol…
Hashtag
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Hashtag
Celebrity Cruises #BeyondBorders Brand Campaign
Celebrity Cruises believes in Opening up the World. Experiencing new and different places helps us …
Hashtag
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises believes in Opening up the World and is committed to our core brand values, inclu…
Hashtag
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …