THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 2nd Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Winner

Hashtag
winner
#REDFoodFight to Fight AIDS
Every June, (RED) turns food and drink into a force to fight AIDS with EAT (RED) SAVE LIVES. Led by…

Finalists

Hashtag
finalist
#CanYouHearUsNow
In the 2016 Presidential Election, vocalized anti-Muslim sentiment was at an all-time high. This ca…
Hashtag
finalist
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
Hashtag
finalist
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and deman…
Hashtag
finalist
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to t…
Hashtag
finalist
NBCUniversal - Share Kindness
In a year when the country was divided by one of the most bitter presidential elections in histo…

Nominees

Hashtag
#BeforetheFlood
21st Century Fox and its subsidiary, National Geographic, partnered in October 2016 to launch a soc…
Hashtag
finalist
#CanYouHearUsNow
In the 2016 Presidential Election, vocalized anti-Muslim sentiment was at an all-time high. This ca…
Hashtag
#DeliveringThanks
Most customers overlook the individuals who provide them services. This lack of acknowledgement is…
Hashtag
winner
#REDFoodFight to Fight AIDS
Every June, (RED) turns food and drink into a force to fight AIDS with EAT (RED) SAVE LIVES. Led by…
Hashtag
finalist
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
Hashtag
finalist
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and deman…
Hashtag
#dyakuyutato (#thanksdad)
Father's Day is celebrated in over 40 countries of the world but Ukraine isn't one of them. The rol…
Hashtag
finalist
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to t…
Hashtag
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Hashtag
Celebrity Cruises #BeyondBorders Brand Campaign
Celebrity Cruises believes in Opening up the World. Experiencing new and different places helps us …
Hashtag
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises believes in Opening up the World and is committed to our core brand values, inclu…
Hashtag
finalist
NBCUniversal - Share Kindness
In a year when the country was divided by one of the most bitter presidential elections in histo…
Hashtag
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …