entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

AARP Bold Ladies

Finalist in Instagram

Entered in NGO, Hashtag

About this entry

AARP believes that no one's possibilities should ever be limited by their age. Every day, we fight to remove barriers inhibiting people from living their best life. Although the reality of aging is radically different than a generation ago, many people continue to hold outdated beliefs about aging.

Designed to appeal to a multigenerational female audience, our aim was to inspire engagement with our content, build deeper relationships with followers, and tell our story using illustrations and short videos of tips from 'bold ladies.'

Overarching Goal: Design, create, and post content challenging outdated beliefs about aging and ageism in an authentic and straightforward way, including:

Why does this entry deserve to win?

In partnership with AARP's Disrupt Aging and Facebook's Creative Shop, we launched with an Instagram campaign called Bold Ladies to challenge outdated beliefs about aging in an authentic and straightforward way.

Designed to appeal to a multigenerational female audience, our aim was to engage our target audience with our content, build deeper relationships with our followers, and tell our story using a number of illustrations and short videos with accompanying content sharing tips from 'bold ladies'.

We wanted to use our unique position to both educate and shift perceptions, and also conveying the value in having people of varying ages and demographics involved in today's conversations.


Results

The results of the campaign from 5/29 to 8/10 were:

Media

Video for AARP Bold Ladies

Produced by

AARP

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018