11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best Non-Government Organization
This award honors efforts of non-government organizations to make the world a better place.
See previous winners and honorees here.
Pure Imagination Project
An unfortunate truth is that many believe Alzheimer's is just memory loss when, in fact, it's a fatal disease for 47 million people worldwide. Every 66 seconds someone develops Alzheimer's. It kills more than breast cancer and prostate cancer combined. Yet Alzheimer's often remains out of the news and social media conversation. The Pure Imagina...
We created the #AskFirst campaign because we wanted to raise awareness about "Revenge Porn" (private sexual pictures and videos that are leaked without the permission of all participants) for our client: The Danish Women's Society. The subject of revenge porn was on the very top of their agenda, as 90% of the victims of revenge porn are reported...
Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in Ind...
Business or Exploitation?
truth® is America's longest running and most successful national youth smoking prevention campaign, but many teen smokers have grown immune to warnings about their health. Lost is the fact that tobacco remains the number-one cause of preventable death in America, killing 540,000+ Americans annually. Our number-one goal remains unchanged: Decreas...
MusEffect, 501c3 Igniting Social Conversations through Dance and Film
MusEffect is a fresh departure from the approach of your traditional dance concert company.This Los Angeles based nonprofit company is composed of eclectic artists from all over the expansive globe. MusEffect uses spoken word, film and movement to explore contemporary social issues in an apolitical manner. Our divergent approach has been engagin...
Price on Our Lives
We created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were...
Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over the count...
AARP Bold Ladies
AARP believes that no one's possibilities should ever be limited by their age. Every day, we fight to remove barriers inhibiting people from living their best life. Although the reality of aging is radically different than a generation ago, many people continue to hold outdated beliefs about aging.Designed to appeal to a multigenerational female audience,...
As Christians, we embrace love and affirm all persons as equally valuable in the sight of God and therefore work toward societies in which each person's value is recognized, maintained, and strengthened. Following a "Unite the Right" rally in Charlottesville, Va. in August 2017 that erupted in violence including a deadly car attack, United Methodist Commu...
Helping Nonprofits Align to the UN Global Goals for Sustainable Development
As a global NGO that prepares more than 10 million young people each year for employment and entrepreneurship, JA Worldwide takes an unusual approach to social media: Although we do sometimes aim to reach large audiences through contests, heart-tugging videos, or viral posts, we frequently leverage social media to reach a chosen few: education policymaker...
Red Wednesday: Shining a Light on the Injustice of Persecution
As a call to stand up for religious freedom, the Parish of Calvary-St. George's in New York City lit its façade red. All a part of Red Wednesday, the campaign is known for its activist spotlighting of churches and monuments in the color of martyred blood. The bold symbolic gesture, worship service and social media campaign were designed to shine compassio...
Tournament of Tails Shelter Pet Challenge
Shelters, rescues and humane societies give their all to save homeless pets, and Petplan's Tournament of Tails is a chance to cheer them on. The Tournament of Tails was created to raise awareness for pet adoption and local animal shelters/organizations, while also serving as a platform to align our philanthropic efforts in the animal rescue community. The...
Water Safety New Zealand - Swim Reaper
New Zealand has the 10th highest drowning toll per capita in the OECD. On average, 107 people die in NZ waters each year, with 78 of these deaths preventable. Young men (aged 15-24) make up more than one-third of preventable drownings in New Zealand. Whether it's a misjudged cliff-jump, a back-flip gone wrong, or swimming after drinking alcohol, young men...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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