11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards Best in Food and Beverage

This awards honors the efforts of a food and beverage brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, promotion of a healthy or sustainable food brand, raising awareness or funds for a cause, or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Finalists

finalist
Danone North America Achieves Certification as the World’s Largest B Corp™
The future requires a new kind of leadership from the food business. Consumers are craving change, and they expect large organizations to use their scale to change the world for the better. Danone North America was formed as a Public Benefit Corporation in April 2017 when Danone acquired WhiteWave Foods and combined it with its existing U.S. yog...
finalist
Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
To reinforce Diageo's industry-leading position and commitment alcohol in society – both through social responsibility and responsible drinking – the brand launched "Decisions: Party's Over" with the goal of starting a conversation around the dangers of binge drinking.Binge drinking continues to be problematic among consumers of alcohol and is a...
finalist
LIFEWTR - Inspiration Drops
In a category filled with indistinguishable brands, LIFEWTR chose to introduce a more relevant water brand to the category, which led us to uncover a higher need in the category: 57% of bottled water drinkers believe that inspiration is essential to living a fulfilled life. This was the basis for LIFEWTR: a new water brand that transforms every...
finalist
M&M'S Red Nose Day 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around the world. While the brand has been a part of Red Nose Day for several years now, the link between M&M's donation and the direct impact on benefic...

Nominees

Bringing jackfruit to the masses: How one giant fruit is making a major global impact
The story of The Jackfruit Company (TJC) began in India in 2011, where our founder, Annie Ryu, traveled on a medical student mission. She saw her first jackfruit at a local market. A closer inspection and taste piqued her curiosity about the massive, unique fruit. She soon discovered that jackfruit is native to India and super abundant there, but most was...
Brita Filter for the Future
While students across the country are being put through the paces on fundamentals like reading, writing and arithmetic, school officials themselves are conducting water-quality tests to make sure students' well-being is protected, while also encouraging them to drink more water as a building block for overall health.Nationwide, these tests are uncovering ...
CAULIPOWER to the People
Superfoods can be a super drag. Why can't we have our fun and eat it too - and inspire a new generation of healthy eaters in the process? CAULIPOWER arrived in stores 18 months ago, and since then it's been a rocket ship reimagining how we access nutritious superfoods - in pizza form. It was the first ready-to-make cauliflower-crust pizza, now the #1 glut...
RestaurantHER
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indu...
Wild Ophelia Accelerator Program
As the spirited younger sister of Vosges Haut Chocolat, Wild Ophelia is a socially-conscious, Fair Trade, non-GMO chocolate line that embodies the spirit and flavors of America. Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream. Creat...
Women in Coffee
Starbucks Reserve Abakundakawa is one of our most celebrated coffees. More remarkable than the coffee itself is the community that brings it to life. Our main objective for this social media campaign was to educate and inspire our followers to take a closer look at the extraordinary story behind the the Abakundakawa Cooperative of western Rwanda.Over half...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018