ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 3rd Annual Shorty Social Good Awards Best in Food and Beverage

This awards honors the efforts of a food and beverage brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, promotion of a healthy or sustainable food brand, raising awareness or funds for a cause, or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Finalists

finalist
Danone North America Achieves Certification as the World’s Largest B Corp™
The future requires a new kind of leadership from the food business. Consumers are craving change, and they expect large organizations to use their scale to change the world for the better. Danone North America was formed as a Public Benefit Corporation in April 2017 when Danone acquired WhiteWave Foods and combined it with its existing U.S. yogur…
finalist
Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
To reinforce Diageo's industry-leading position and commitment alcohol in society – both through social responsibility and responsible drinking – the brand launched "Decisions: Party's Over" with the goal of starting a conversation around the dangers of binge drinking.Binge drinking continues to be problematic among consumers of alcohol and is ass…
finalist
LIFEWTR - Inspiration Drops
In a category filled with indistinguishable brands, LIFEWTR chose to introduce a more relevant water brand to the category, which led us to uncover a higher need in the category: 57% of bottled water drinkers believe that inspiration is essential to living a fulfilled life. This was the basis for LIFEWTR: a new water brand that transforms every b…
finalist
M&M'S Red Nose Day 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around the world. While the brand has been a part of Red Nose Day for several years now, the link between M&M's donation and the direct impact on beneficia…

Nominees

Bringing jackfruit to the masses: How one giant fruit is making a major global impact
The story of The Jackfruit Company (TJC) began in India in 2011, where our founder, Annie Ryu, traveled on a medical student mission. She saw her first jackfruit at a local market. A closer inspection and taste piqued her curiosity about the massive, unique fruit. She soon discovered that jackfruit is native to India and super abundant there, but most was g…
Brita Filter for the Future
While students across the country are being put through the paces on fundamentals like reading, writing and arithmetic, school officials themselves are conducting water-quality tests to make sure students' well-being is protected, while also encouraging them to drink more water as a building block for overall health.Nationwide, these tests are uncovering le…
CAULIPOWER to the People
Superfoods can be a super drag. Why can't we have our fun and eat it too - and inspire a new generation of healthy eaters in the process? CAULIPOWER arrived in stores 18 months ago, and since then it's been a rocket ship reimagining how we access nutritious superfoods - in pizza form. It was the first ready-to-make cauliflower-crust pizza, now the #1 gluten…
RestaurantHER
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indust…
Wild Ophelia Accelerator Program
As the spirited younger sister of Vosges Haut Chocolat, Wild Ophelia is a socially-conscious, Fair Trade, non-GMO chocolate line that embodies the spirit and flavors of America. Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream. Created…
Women in Coffee
Starbucks Reserve Abakundakawa is one of our most celebrated coffees. More remarkable than the coffee itself is the community that brings it to life. Our main objective for this social media campaign was to educate and inspire our followers to take a closer look at the extraordinary story behind the the Abakundakawa Cooperative of western Rwanda.Over half t…