entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

A Paws-itive Change: Guide Dogs fetches a 200% increase in puppy sponsorships

Finalist in Call to Action

About this entry

Guide Dogs is a charity committed to ensuring people who are blind or partially sighted enjoy the same freedom of movement as everyone else. Donations to Guide Dogs can come in the form of puppy sponsorships, which allow donors to contribute to the cost of training a puppy from a six-week-old bundle of fur to a fully-qualified guide dog. During the Christmas season, Guide Dogs and their agency, MC&C, wanted to increase these sponsorships.

Why does this entry deserve to win?

Using 4C Affinities, proprietary targeting created using data science that leverages over two billion brand interactions, MC&C sniffed out audiences on Facebook most likely to engage with Guide Dogs. Following success with the initial targeting, MC&C expanded its use of 4C Affinities to include audiences most likely to engage with Guide Dogs' main competitors.

Results

MC&C's campaign for Guide Dogs, powered by 4C Affinities, produced a 204% increase in the number of puppy sponsorships and a 223% increase in revenue as compared to the previous year. 4C Affinities out-pupformed all other targeting lines, including custom audiences of users who looked like existing sponsors, fans, and those who had spent the most time on the Guide Dogs website. By barking up the right trees, Guide Dogs was able to increase ROI by 80%, create a 41% more efficient Cost-Per-Conversion, and help connect more donors with puppies who will one day change the life of a blind or partially sighted person in need.

Media

Produced by

4C Insights

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018