Best Influencer & Celebrity Partnership in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 3rd Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Influencer & Celebrity

One Million Acts of Good

For over 75 years, Cheerios has been at the center of America's breakfast table.To reignite love for our brand and food, we launched a new platform idea: Good Goes Round. Starting with the product truth that Cheerios is packed with positive energy from mighty oats, the idea celebrates the virtuous cycle every bite sets in motion. When you eat good…

Finalists

Influencer & Celebrity

Emilia Clarke Takes You Behind the Scenes of Game of Thrones to Support Royal College of Nursing

Emilia Clarke, the beloved Breaker of Chains from the highly acclaimed Game of Thrones series, saw an opportunity to leverage fan excitement around one of the most most highly anticipated series finales in history, for a good cause. Emilia was gearing up to be named the sole ambassador for Royal College of Nursing, and saw an opportunity to kick …

Influencer & Celebrity

Seize the Awkward

Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made.Young adulthood is a critical time in a person's life when they may be experiencing greater stress from life changes like leaving high school, moving from home and starting college. It's also a time when m…

Influencer & Celebrity

#PowerlessQueen

Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in India…

Influencer & Celebrity

Citi’s “That Giving Feeling” Campaign for No Kid Hungry

Citi's mission is to enable progress for our clients and for the communities we serve. We want to help people feel good and optimistic about what's next for them. Given that for the first time in US history, over half of the children in our public schools are from low-income families and childhood hunger is impacting 13 million kids across America…

Influencer & Celebrity

Inbal Amirav - It Rarely Stops - Domestic Violence Public Service Announcement

To raise awareness for domestic violence and encourage victims to call The National Domestic violence Hotline. Domestic violence is an epidemic. Each year, women experience about 4.8 million intimate partner related physical assaults. Research shows one in every four women will experience domestic violence in her lifetime. Every 9 seconds in the U…

Nominees

Influencer & Celebrity

#SelfieWithSomeoneNew Nationwide Activiation

As part of the Y's "For a better us." national multimedia positioning campaign, in September 2017, the Y launched, "Us." focusing on the Y's mission to serve communities nationwide in the hope of bringing people together to build a stronger, better us. The campaign's main objective was to elevate the perception of the Y as a leading nonprofit dedicated to s…

Influencer & Celebrity

Can't Judge A Book

Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is cha…

Influencer & Celebrity

Dell x Bayou with Love: Recycling Gold from E-Waste to Create Something Beautiful

Influencer & Celebrity

Halima Aden, UNICEF’s newest Ambassador

The objective of the UNICEF USA and Endeavor partnership is to bring the lifesaving work that UNICEF does to a new and diverse audience. We are constantly thinking about ways to bring the mission of UNICEF to Endeavor clients who will subsequently bring it to their audiences. Most importantly, our goal is to find an organic integration. This year we challen…

Influencer & Celebrity

Inequality Media, Robert Reich & Jacob Kornbluth

Inequality Media, founded by former Secretary of Labor Robert Reich and Emmy Award-winning Director Jacob Kornbluth, makes digital content with one goal in mind: a United States where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared. The non-profit organization behi…

Influencer & Celebrity

Oath's The Great Build

Oath is a subsidiary of Verizon that serves as the umbrella company of AOL and Yahoo. As a values-led company, Oath celebrated its one-year anniversary with its first ever global employee day of service, #TheGreatBuild.Spearheaded by the company's social impact arm, Oath for Good, the global volunteer day brought together over 6,000 employees to drive meani…

Influencer & Celebrity

Paula's Choice: The Good Fight

Our goal was to raise awareness for Paula's Choice, a results-driven skincare brand founded by best-selling author, Paula Begoun.Our founder, Paula Begoun, spent her formative years suffering from cystic acne and debilitating eczema, covering most of her body. The frustration she experienced when countless skincare products failed to deliver on claims led h…

Influencer & Celebrity

Prizeo & Carson Wentz -- A “Super” Team

When the Philadelphia Eagles won the NFC East title, Prizeo, Charity Network's online sweepstakes-for-good platform, activated a last-minute, buzzworthy campaign with existing partner (and Eagles quarterback) Carson Wentz to capitalize on the excitement surrounding the team's upcoming Super Bowl LII match against the New England Patriots. Wentz's first Priz…

Influencer & Celebrity

SheIS x USTA Embrace All

In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative which…

Influencer & Celebrity

We are the Dream

About 65,000 undocumented students graduate from high school each year and only 5-10% of these undocumented students continue their higher education. Data suggests that to succeed, undocumented young people need factual information about how they can access and finance a college education as well as connection to a broader community. The problem is three pr…

Influencer & Celebrity

YouTube Creators for Change

YouTube is a platform that empowers anyone to have a voice and see the world. As a result, we hear voices of inspiration and hope, but needed a way to counteract negativity and amplify positive voices.YouTube Creators for Change is an on-going global program dedicated to multiplying and amplifying positive voices who tackle difficult social issues and promo…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021