The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 3rd Annual Shorty Social Good Awards

Inequality Media, Robert Reich & Jacob Kornbluth

Entered in Influencer & Celebrity

About this entry

Inequality Media, founded by former Secretary of Labor Robert Reich and Emmy Award-winning Director Jacob Kornbluth, makes digital content with one goal in mind: a United States where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared. The non-profit organization behind his videos is Inequality Media. Founded in 2014 by Reich and Kornbluth in the wake of their collaboration on the award-winning feature documentary Inequality For All, Inequality Media educates and engages the public about inequality and imbalance of power through the use of digital media. In 2017, Inequality Media added a second feature-length documentary to its portfolio, Saving Capitalism, co-produced with Netflix. Each week, Inequality Media catalyzes action by creating short, engaging, shareable videos released through traditional and social media. To date they've produced 200 videos - plus 260 live broadcasts - which have been viewed over 440 million times. And they have over 4.6 million followers from every state in the nation.

Why does this entry deserve to win?

Inequality Media, led by Robert Reich and Jake Kornbluth, makes high-quality digital content to spread the truth, strengthen democracy, and inspire action towards a better future. The videos feature Robert Reich and other thought leaders in "evergreen" explainers released at least once per week, as well as curated interviews with leaders such as Heather McGhee of Demos, and live broadcasts responding to the news cycle. The videos aim to explain current political and economic events, and connect the dots to larger trends and issues, in turn tying them to a larger narrative. To date, topics have included educational calls to action around monopolization, gerrymandering, pension reform, and the census. Inequality Media prides itself on being a small, nimble organization, committed to education, experimentation and innovation in today's rapidly changing online media environment.


As of September 2018, Inequality Media and Robert Reich have over 4.6 million followers from every state in the nation and have produced more than 100 videos from August 2017 to July 2018 alone. The Robert Reich / Inequality Media Facebook page is one of the most "influential" pages on the platform. It produces high-quality videos viewed by many followers which receive preference in the newsfeed algorithm. More importantly, he encourages conversations in the comments section between friends and family at a higher rate than many other pages on the platform. Robert Reich and Inequality Media seek to promote meaningful conversations and foster healthy community; many teachers use our content in classrooms across the country.

Videos such as "How Do We Abolish the Electoral College" have been viewed over 19 million times. As of July 2018, Inequality Media's videos had been viewed over 120 million times, a 50 percent growth from 2017. With 4.6 million social media followers from every state in the nation, Inequality Media's average weekly reach is over 14 million and our average weekly engagement is over 1 million. Robert Reich and Inequality Media have also partnered with 50 organizations that are maximizing our reach to millions more Americans across geographic and political divides.


Video for Inequality Media, Robert Reich & Jacob Kornbluth

Entrant Company / Organization Name

Inequality Media


Entry Credits